5 Ways Capri-Sun’s Promotional Giveaway for Kids Hit the Mark

Marketing to kids can be a little tricky, and it’s always important to consider the adults’ approval before carrying out a plan. But for Capri-Sun, it’s patently advantageous to offer this sweet range of products that both kids and their parents can enjoy. The German juice brand is now offering a fun and interactive promotional giveaway for kids that will totally make their young ambassadors raving: LEGOLAND tickets for free!

 

The Real Buzz:

Customers can get a free LEGOLAND ticket with the purchase of Capri-Sun’s orange juice drink. Claiming the promotional giveaway is quite simple; hence it will be convenient for adults to get the prize and surprise the kids with this exciting promotion.

 

The offer is only valid when booked online using the unique code from a participating Capri Sun product.  Also, the voucher holder can only take the child along with them if they purchase a full-priced adult entrance ticket to the LEGOLAND Windsor Resort. It is important to note that they need to present the voucher on the day of their visit. Vouchers will be valid until October 2022 to help shoppers make the most of the promotion safely.

 

Marketing to Kids: How Does this Promotion Hit the Mark?

• Creating Pester Power

According to Media Smarts, today’s kids have more autonomy and decision-making power within the family than in previous generations, so it follows that kids are vocal about what they want their parents to buy. Capri-Sun’s promotional giveaway for kids will definitely pique its target audiences’ interest, thus achieving success by building on their desire to experience the promotion.

 

• Supporting Families

The branded on-pack promotion will give families free child entry with a paying adult to Legoland Windsor Resort. Apart from targeting kids in this fun promotion, it also aims to catch the attention of parents who wanted to look for fun, affordable day trips and breaks to enjoy as lockdown restrictions ease.

 

 

• Utilizing Experiential Marketing

Capri-Sun is the no.1 kids drinks brand in grocery and convenience, so partnering with one of the best family attractions in the UK makes perfect sense. Through this promotion, they can utilize the power of experiential marketing and allow their target audiences to realize the value of it firsthand. Consequently, with experiences and memories, they can further augment their B2B and B2C relationships.

 

• Building on Past Success 

This year’s activation builds on the success of Capri-Sun’s 2018 ‘Kids Go Free’ campaign, which drove the rate of sale of Capri-Sun’s multi-packs. Bringing back its popular promotion certainly creates the buzz that they need to reach a wider audience with word of mouth. Furthermore, this will help them to create more promotional success stories in the future.

 

• Helping Retailers 

The ‘Kids Go Free’ promotion has a proven track record of success in helping to drive sales for retailers. It builds the brand’s relationship with their business partners and opens bigger opportunities for them. This promotional strategy offers shoppers something to get excited about whilst helping boost sales in the process.

 

 

Wrapping It Up,

Parents and children recall brands that help them enjoy and bond better. If you can create and contribute to powerful family moments, you will win a special place in their homes and hearts. Take this excellent sample from Capri-Sun and Merlin Entertainments. With its proven effectiveness and success, it will surely gain another victory this year.

 

Would you be interested in creating your own promotional giveaways for kids? From creative packaging designs to custom promotional items to offer and even incorporating promotional quick response codes on them— we can definitely help you with that! Don’t hesitate to reach out to our team and let’s make your plans come to life.

Here at ODM, our team is always updated on the latest branded promotional product ideas in the market. With our superb in-house design team Mindsparkz, we can harness our creativity together to produce great promotions. Thus, we make sure to uphold our mission of providing clients with high-quality and effective promotional merchandise.

 

We have featured before this Capri-Sun x Minions on-pack promotions in one of our blogs. With the success of the movie, the strategy proved to be favorable for both parties. Check it out!

 

Read on the next blogs to find more interesting promotional ideas for kids.

 

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