USA’s Independence day is approaching. To celebrate another year of independence, Clarins is offering its US online shoppers a giveaway. With the purchase for $75 of Clarins products online, clients can receive a complimentary giveaway set. This set consists of many beauty products samples, including a stylish travel tote bag.
July 4th Festive Giveaway by Clarins
Clarins is a French luxury cosmetic brand which caters to working women who need to look their best at all times. They manufacture prestige skincare, makeup and fragrance products. Not only are they well-known in France, their name has spread to all over the world, with their first subsidiary company in the US in 1981. Their presence is now in more than 150 countries.
Why do brands organise a giveaway?
Brands offer giveaways mainly to stand out from their competitors. Offering a promotion shows your customers that you are better than your competitors. Mainly because it shows that the brand cares for its customers. The brand has the interest of customers at heart and wants to make them happy.
When customers are happy, improved customer loyalty will definitely follow. Offering a gift would help the brand to gain more loyal customers who support the brand. Especially in a competitive industry like the cosmetics industry, it is important to have a loyal customer base.
Of course, there are other benefits such as an increase in profits. Although organising a promotion seems to be an additional expense, it would help to increase profits. When there is an incentive for customers to buy products, sales would naturally increase. When the additional revenue collected from the increased sales is enough to cover the cost of organising the giveaway, profits are made.
Another benefit would be that the gift serves as a form of advertisement for the brand. As the tote bag is branded with Clarins’ logo, it would be highly visible when used. People who see the stylish bag would wonder where the user got it. This gives the satisfied customer a chance to promote the brand. This would help to increase brand recognition as well.
Check out some other brands that used tote bags as a promo gift:
