Many businesses have moved into using electronic platform as point of sales. How do we drive traffic into our online store? Sanrio USA uses giveaway to keep traffic high.
With any purchase at Sanrio online store, we can get this Hello Kitty jumbo tote bag free of charge! Sanrio never mentions the period of promotions. However, these offers are usually available only for a short period of time. Read on to know why.
Giveaway by Sanrio USA – Hello Kitty Jumbo Tote Bag
Using Tote Bags as Marketing Product
What benefits can a tote bag bring to your business. An immediate impact will be towards sales. With a promotional tote bag, you can increase the perceived value of a purchase.
In this example, consumers may make purchase from Sanrio online store because they get two products with the price of one. Of course the value may not be equivalent. However, it’s better than not at all. Giveaway can push sales for your product.
Another visible impact can be seen on brand image. Your customers will use this bag while traveling in public places. Having your brand on these tote bags will increase brand awareness. It also facilitates free advertising.
Arousing Curiosity with Giveaway
Sanrio has short periods of offer for its promotions. However, Sanrio never failed to have some sort of gift with purchase on going. This strategy is a double edged sword.
The short period of offer drives impulse purchases. These products entice the customers. However they are only available for a limited time. Customers may not have another chance to get this product if they did not act fast.
Replacing the old offer with a new one creates excitement. Customers are curious what is offered next. It encourages them to keep going back to the page. This certainly brings in traffic into the online store.
