Along with the world-class services the Sheraton hotel has to offer, they also bring forward clever marketing ideas to keep their customers enticed. Thus, it’s no mystery now why this Four Points by Sheraton‘s promo beer serving kit has been used in their latest promotional campaign in Singapore.
This beer serving kit has been presented on an eye-catching display. The podium itself seems sophisticated with the royal blue color. Additionally, it serves as an effective background for the customized serving kit and helps bring more focus to the product.
Moreover, Sheraton has described this product as being “The Beerista Essentials”, which is also a clever play on words. In order to reach out to a wider audience, they have thoughtfully translated this in to three other languages. Due to that, the Chinese, Japanese, or Korean guests of the hotel won’t have a difficult time translating it.
Once you observe the promotional gift, you’ll notice a few points that make it a competitive choice for the high-end market. The main feature are the drinking vessels that come as an ensemble. This includes four old-fashioned glasses in a set, which is a classic yet simple design.
Four Points could also have included coasters, however for the premium look, these glasses are instead fitted on top of a wooden board. Shaped like a paddle, this elegantly designed board presents the beverages in style.
Furthermore, the logo of the hotel’s Best Brews is stamped on the end of the handle. Branding products always helps to increase brand awareness and makes the product more personable to your brand.
How a promo beer serving kit increases brand loyalty
- Luxurious design: The combination of the wooden paddle and glasses make it look like a premium product. But depending on your brand, it is possible to customize the product to best suit your brand image.
- It provides a warm welcome: Before purchasing a beer, customers can taste a few choices beforehand in this kit. Thus, this enhances the customer experience and creates the impression of a high level of service.
- It can be a promotional product: Sheraton can also put the set in customized packaging and offer it as a gift with purchase. The merchandise has a low possibility of failing because people love limited-edition items.
Interested in making your own promo beer serving kit to impress customers and build up brand loyalty? Inquire now from The ODM Group.