On Pack Promotions is a great way to distinguish your product among the increasingly hetic shelves of stores. This case by Kellogg’s with a free GAA jersey, training top and even a backpack in county colours for every sporty child that attends a GAA Cúl camp reflects a perfect way to incorporate on pack promotion.
Not only does this give distinction to the product but also creates necessary value to the product that will increase satisfaction to the interested consumers. Particularly in this case Kellogg’s have taken this even further by providing 3 free items as well as personalising the items with county colours. Implementing customisation such as this is a fantastic way to stand out and create a competitive advantage within a saturated market like breakfast cereal.
The benefits of great On Pack Promotion to your business:
- Customer Retention – By providing such unique and diverse items with the purchase, satisfaction of customers will increase and therefore are more likely to improve additional sales. In the long term this will create a large base of loyal customers which may prove essential in producing sustaible revenue streams.
- Pester Power – Often Overlooked, the influence of children within the purchasing process, particularly for in-store decisions purchases can have a profound impact on buying decision and thus sales. In this case by Kellogg’s using gifts for children within there on pack promotions is certainly going to grab the attention of the child, increasing the chance of sale through their childlike negotiation tactics directed and the parents.
- Impulse purchases – On Pack Promotions undoubtedly can influence the purchasing decisions for non-brand loyal consumers in favour of choosing your product over Competitors. Therefore this will no doubt have a positive influence on impulse purchases.
The benefits of an effective on pack promotion like this are profound. As outlined they certainly increase the profitability of the product offered. ODM have great experience with On Pack Promotions. To find out more you can visit our blog for inspiration, and contact us if needed.