Why Customers Spend More for Starbucks Promotional Logo Bags?

Starbucks — the coffee franchise that everyone knows and loves — is continuously working on its commitment to sustainable marketing. In addition to its innumerable custom branded merchandise that is popular among its target audiences, the company is here again to excite them with its bamboo promotional logo bags!

As we entered the coffee shop branch in Zhuhai, China, the eye-catching collection welcomed us, seemingly pulling us closer to its location. How effective is this in-store promotion in making customers want to spend more? Let’s take a closer look!

Customers will have the chance to get their choice of limited-edition promotional logo bag plus a 15% off discount coupon by purchasing the Star Ice Dumpling set until May 12th, 2022.

But what are Star Ice Dumplings?

Ice Dumplings or Xingbing Zong is a limited festival delicacy for the Dragon Boat Festival of Starbucks every year. It is made of transparent ice skin wrapped in a variety of new fillings that meet the tastes of contemporary young people.

Here’s a custom chalkboard sign that the coffeehouse utilised to show customers what they can get once they purchase the Zongzi set.

The set comes with a packet of vegetable powder and 10 Star Ice Dumplings with 5 flavors:

• Hazelnut
• Cheese Egg Yolk
• Cold Brew Coffee Flavor
• Chawana Peach Flavor
• Shadow Lemongrass

A limited number of gifts are being given away, so the validity period will depend on when stocks last. This Starbucks promotion is ongoing and exclusive to its branches in Mainland China.

Bamboo is Cool: Starbucks Promotional Logo Bags

Bamboo’s been growing in popularity as a material for all kinds of things – and it’s no wonder why. And because bamboo contains a natural fibre called lyocell (or rayon), the material has a soft texture that rivals cotton and can easily be woven into many different fabrics.

There’s no doubt that customers will love these bamboo promotional logo bags; they’re stylish, eco-friendly, and practical. They can choose between the two designs available – a tote and a bucket bag.

Each bag comes in the tone of brown and yellow, identifiable with the massive brand name on the bucket bag and logo for the branded tote bag.

How Does the Collection Turn Customers into Big Spenders?

Everyone loves a good deal, but when it comes to the more expensive items we buy, we tend to look beyond the price tag. We’re more likely to splurge on brands we know and trust. Customers would love to spend big on this branded merchandise collection because:

1. It adds value to their purchase.

It’s not just about the brand, it’s about the prestige behind it. Having a branded product makes consumers feel like they add more value to their purchase.

When we buy from a brand we like, it feels like an extension of our identity. That feeling adds an intangible, but nonetheless real, value to the product or service we’re buying—and that sense of value motivates us to spend more on it than we would otherwise.

2. They associate it with happy memories or positive feelings.

One of the most significant factors influencing where we choose to part with our cash is branding. A brand is usually defined as a company’s name, slogan, and logo—but it’s so much more than that. What gives a brand its power is the feelings and emotions associated with it.

As consumers, we can recognise instantly when something belongs to a specific brand. And because of the conscious and subconscious connections we have with brands, we’re driven to purchase their products for two main reasons: either because they fit in with an image we want to portray about ourselves or because they remind us of happy memories or positive feelings.

In both cases, our brains are wired to be drawn to things that make us feel good – and buying merchandise from an established brand with a strong reputation helps us hit those happy buttons.

3. It is aligned with their personal values.

People who spend more on branded merchandise are the ones who identify with it and believe that the product reflects their values. In this way, it’s like a reward system or a trophy for having done something right.

When they make a purchase from Starbucks and use the branded promotional merchandise that it offers, for example, it’s a subtle way of showing that they support the initiative of the company. It is one way of telling the world that they’re also associating themselves with that brand’s identity and ideals.

With the growing number of eco-conscious buyers these days, there’s no wonder that this Starbucks bamboo collection will attract more from this target group.

4. It provides pride and satisfaction.

Branding merchandise can turn customers into big spenders because it gives them a sense of exclusivity and accomplishment, and makes them feel like they’re a part of a tribe. The product is the symbol that the brand and its customers are connected, which gives them something to talk about and share with other people who understand their purchase.

Not only does the customer feel more connected to the brand, but they also feel more connected to their fellow fans.

5. It offers something that they can use in their everyday lives.

The best way to keep your brand top-of-mind for customers is to offer something they can use in their everyday lives. When you have a branded item that will come in handy for a customer, it becomes a constant reminder of your brand.

We have known Starbucks for its fantastic and practical marketing giveaways. This is also not the first time that the coffeehouse chain offered promotional logo bags as part of their campaign, and we have witnessed how effective are they in creating a solid brand presence.

Great branding merchandise will also serve as a point of conversation among people who see it. It’s like having an ad for your business that’s constantly being shown off by people who are excited about what you do.

Eco-friendly promotional bags are not only good for the environment; they give a lot of benefits to businesses as well. ODM offers a wide range of designs and styles of sustainable printed merchandise bags to choose from. 

Promotional Foldable Bags: Why Should You Use them in Your Marketing?

Sustainable Innovations: 5 Secrets Behind Tyvek Branded Lunch Bags

Customized Eco-Friendly Bags: Steal-Worthy Brand Activation Ideas to Try!

Eco Promotional Merchandise: Unzip the Benefits of Cork Toiletry Bags!

Here are more examples of how different brands and industries utilise promotional logo bags:

Custom Eco-Friendly Tote Bags: Why Your Business Need Them?

5 Reasons People Love these Custom Design Bags from The New Yorker!

5 Ways You Can Grow Your Business Using Printed Merchandise Bags

Bamboo is the perfect sustainable material for environmentally conscious companies. It’s a fast-growing woody plant that doesn’t require any pesticides, herbicides, or fertilizers to thrive.

Here are more bamboo-themed promotional products that you can also include in your next campaign:

Branded Eco-Friendly Products: Insulated Bamboo Bottle Warms Up Sales

Custom Bamboo Lunch Box Set to Feed your Customers at Home

Why Go Green and Jump on the Custom Bamboo Products Trend?

Sustainable Promotional Products – Bamboo Merch for Green Marketing

Eco-Boost Your Business With Bamboo Promotional Drinkware Products!

For a coffee shop, one of the best types of merchandise is something that the customer might drink from or carry their drinks in. A sustainable promotional coffee cup is always a good choice because it’s something that customers can use every day. Why not consider getting bamboo cups?

Bamboo Cups: Green Corporate Gifts to Uphold Brand Image

Check out previous in-store marketing ideas from Starbucks China that we have featured before:

POS Counter Display: How Starbucks Maximize the Store Counter Space?

Innovative POS Ideas: The Secrets to Starbucks’ Latest Holiday Marketing

Wrapping It Up,

Marketing is the art of getting your name out there while putting your best foot forward, and both of these things can be accomplished by handing out branded merchandise or launching brand collections that your customers can follow.

It’s one thing when someone sees your logo on a billboard, but it’s another thing entirely for them to hold something in their hands with your name on it. That’s a much more personal experience, and it also allows you to embed yourself more deeply into people’s lives.

Done right, Starbucks has successfully augmented customer loyalty, generated more business, and made people feel good about its brand by launching its bamboo promotional logo bags collection for 2022.

Read More Starbucks Case Studies:

Contact ODM today!

Loved what you have read? Were you inspired by this brilliant example from Starbucks in augmenting brand presence through branded merchandise collection? If so, please do not hesitate to reach out to our team and let’s talk about how you can get a promotional product that is suitable for your business!

The ODM Group is an expert in providing custom promotional giveaways, marketing merchandise, POS display units and brand packaging designs.

Together with our creative product designers and dedicated merchandisers, we ensure that we are always ahead of the game to guarantee that you will get new and innovative products for your marketing campaigns and promotions.

Learn more about our initiatives toward sustainability here!

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