8 Marketing Lessons from these Beautiful Tea Packaging Ideas

The market is saturated with so many tea brands because tea is one of the most consumed beverage in the world. Many companies struggle to make their brand known. But how can you make sure that your brand gets the boost it needs? Make your packaging stand out! Take a look at these tea packaging ideas by Battler Tea.

Battler Tea is winning a lot of shoppers thanks to their iconic tea packaging designs. We certainly love the colors and the patterns used in each canister. Furthermore, the containers come in bespoke shapes.

We have seen so many tea packaging ideas around the globe but this one is one of our favorites. They reflect their culture and communicate what their brand stands for. With that said, we believe that you can learn a lot from their packaging. Here are the reasons we love these beautiful packaging ideas:

 

Tea Packaging Ideas – Marketing Lessons from Battler Tea

Design Appeal: Full-color print canisters feature intricate patterns that reflect Sri Lankan art. They appeal to local and foreign tourists alike. Travelers who are shopping for souvenirs may find the products an ideal present for loved ones.

Unlimited Brand Exposure: It is common courtesy to offer visitors a drink. However, serving tea not only provides comfort for your visitors, but it also ensures double exposure for the brand. Furthermore, offering the product as a gift allows the brand to gain immense international exposure.

Brand Activation: The visual impact of a beautiful custom branded packaging can improve the perceived value of the product, thereby encouraging customers to make the purchase.

Inspires Trust: Good product packaging design shows that you put a lot of thought into your products. This inspires trust and helps retain existing customers because they make customers feel that you care for them.

Meaningful Visuals: Battler Tea’s vibrant and eye-catching patterns reflect their culture and arts. The influence of religion is also evident in their mandala-like patterns.

Variety: Their tea variants come in different packaging. This helps customers to differentiate each variant.

Texture: As you can see from the photo, the canister has an unusual shape. The protruding body of the canister, where the face of the elephant is printed, creates an interesting texture.

Hologram Stickers: Hologram stickers uphold quality as these are a sign that the products are authentic. 3D stickers cannot be replicated which is why you can rest assured that these are high-quality authentic products from the company.

 

To conclude…

When it comes to promoting tea or any type of product, it is important to pay attention to your packaging. They should be sturdy enough to protect the products from moisture and a strong impact.

Aside from its functionality, aesthetics should also be considered. Are the designs visually-appealing? Does your packaging allow you to stand out from the shelf? Does it connect your brand with your target market? These are some of the questions you should be asking yourself before you start designing your custom retail packaging.

If you are looking for ways to improve your packaging designs, then you are in luck! Our product designers at Mindsparkz will help you create product packaging designs that jump off shelves. We conduct factory visits to ensure that your packaging matches the specs sheet. Get in touch with our team today!

For more tea packaging design ideas, check out these blogs:

 

Relevant Blogs

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More Tea Promotion Ideas to Inspire Your Next Campaign

Twinings surprised tea connoisseurs with some cool custom shape coasters. Printed at the center of the coaster is their brand logo. This enhances brand visibility while customers are having a sip.

 

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Here is a list of promotional gift ideas for tea lovers. Check them out!

 

Are you looking for unique tea promotional tools to promote your company? Here are some interesting ideas to check out.

 

Here’s an interesting gift for the tea industry: a tea brewing cup!