FREEZE! This Promotional In-Shop Display Is Ice Cold!

The literal translation of Jägermeister in English is “Hunting Master” but we think Jägermeister are promotional masters. Time and time again they continue to produce promotional products, packaging and displays that are exciting, engaging and effective. This in-shop display, found in Amsterdam Schipol Airport is no exception. Jägermeister have a range of intriguing items to attract customers in.

Promotional Stand

The in-store display itself is one that is sure to catch any travellers eye.

For a start, it is positioned on the shop floor itself, rather than around the edges, as most brands are. This means it is more visible and can attract people from 360 degrees. It is also an unusual shape, compromising of several different height blocks. This is a lot more intriguing than if the in-shop display were simply to be round.

The Branding here is also great, with logos and slogans plastered in large fonts all over the display, even spreading onto the floor! Jägermeister have stayed true to their brand colour, choosing to print the display in their captivating dark green.

This in-shop display is an interesting one due to the way the bottles are positioned. Choosing to place the bottles at this angle shows Jägermeister’s daring attitude.

 

Promotional Packaging

The bottle itself is a fantastic promotional packaging design. It is part of a series of travel retail exclusive city themed bottles. The bottles launched in 2018 and included the cities of Vienna, Berlin and Copenhagen alongside Amsterdam. They were then extended to include Moscow, Sydney and Auckland. This is a great marketing tactic from Amsterdam, as it turns their drink into a souvenir.

People won’t just buy the drink for the taste, but as a reminder of the trip they’ve had. They also make a great gift to take home to loved ones. Making them a travel retail exclusive is also a clever move from Jägermeister, as it gives people a sense of urgency to make the purchase.

Promotional Products

Jägermeister are offering 2 promotional products here. Their custom tote bag, as well as their logoed drinking glasses. Tote bags are a great option as a gift with purchase as they will be carried by people in busy places, increasing brand visibility. A slight downside to Jägermeister’s tote bag is that it is not immediately clear that it is in fact a Jägermeister bag. We would recommend having your brands full logo and name to ensure this is clear for consumers.

The glasses are also a good option. They more clearly show the branding to consumers, and are likely to be used by people during social occasions. This will not only increase brand visibility, but also brand reputation. The glasses are a fairly simple design, meaning they were probably cheap for Jägermeister to produce. However, this makes them less of a talking point and they may go unnoticed in social situations.

Sampling machine

Samples are a great way of promoting your product. They give consumers the opportunity to know exactly what they are purchasing. This will reassure customers, especially if they are buying something that is expensive. Jägermeister’s machine is a fantastic idea as it keeps the drinks cold. This means the drink will taste better and is true to Jägermeister’s slogan ‘Drink it ice cold’. Having own branded machine also makes the experience more bespoke than if they were simply to keep the bottle in a fridge. The machine is also given to bars as another great form of promotion.

To conclude, this whole in-shop display from Jägermeister is well thought out and well executed. The only changes we would make would be to add their full logo to the tote bag and perhaps add some lighting to the display. Lighting can really make your brand stand out in busy shops. Take a look at this blog to learn more:

Create your own In-Shop Display

Here at ODM our team of skilled designers will work alongside you to create your perfect bespoke drinks store display. We can also create for you custom versions of the promotional products mentioned in this blog. We have over 20 years experience in sourcing and manufacturing high quality promotional products and our team of designers can cater to your every need. Get in touch today so we can create something amazing together!

Read more promotional inspiration

In another promotion, the brand ensures its market will enjoy the party without guilt by including 4 eco cups with a bottle pump! Get to know more by heading to the blog below:

Look at this gift with purchase from jägermeister that was also found at an airport. It is another great lesson in marketing from the German brand.

Here’s a drinks store that will definitely get people’s attention! This works as a christmas tree, but could equally be used at any time of year!

Why not go one step further than giving out samples and set up your own tasting bar? This will encourage multiple people to taste your product!

Finally, we’ve discovered a great way to market your drinks company in an innovative and exciting way. Why not create your own drinking game?