Top 10 Most Popular GWP Promos in Duty Free Stores

Duty-Free shopping is a favourite pastime of many travellers, and for good reason. Not only do Duty-Free stores offer a wide range of products at discounted prices, but they also often include enticing gifts with purchase (GWP) promotions. These promotions offer customers a free item or set of items when they purchase a certain product or reach a certain spending threshold.

From cosmetics to fragrances to alcohol, GWPs in Duty-Free stores can range from small trinkets to high-end products, making them a highly sought-after incentive for travellers.

In this article, we’ll explore some of the most popular GWP promos in Duty-Free stores and why they are so effective in driving sales.

As a promotional products company, our team at ODM loves featuring GWP promos from Duty-Free stores because it can be a great way to showcase the effectiveness of custom promotional products as a marketing tool. Duty-Free stores offer a unique opportunity to promote products to a captive audience of travellers who are often in a relaxed and receptive state of mind.

Additionally, these promos often feature high-end products that are both desirable and practical, which can further reinforce the value of promotional products as an effective marketing tool.

The Most Popular GWP Promos in Duty Free Stores

1. Caprice Custom Cooler Bag

Cyprus Duty Free

Our team spotted this custom cooler bag with logo from Caprice, premium indulgent snack brand.

A custom cooler bag is a perfect item for customers who love spending time outdoors, whether it’s picnicking in the park or camping in the woods.

It’s a practical and functional item that customers will find useful, and it’s also something that they are likely to use over and over again, which means that the brand will be at the forefront of their minds every time they do.

2. Milka Branded Pencil Case

Dubai Duty Free

Presented on an eye-catching point-of-sale display, this GWP promotion from the chocolate confectionery brand Milka is definitely hard to miss!

The Milka branding on the pencil case is memorable, which makes it a great way to promote the brand and create brand recognition.

Plus, as it’s a practical item that people can use in their daily lives, it’s likely to be kept and used for a long time, which means that the brand exposure will continue long after the initial giveaway.

3. Hendrick’s Custom Tea Cup

Dubai Duty Free

Seeing this custom tea cup as a GWP offer from Hendrick’s Gin just reminds us of how quicky the brand is.

The custom tea cup is a unique and thoughtful gift that will appeal to Hendricks’ target audience. It’s not just any tea cup, but one that is personalized, making it a special keepsake that customers will cherish for a long time.

This goes a long way in creating a positive brand image and reinforces the idea that Hendricks is a brand that values and appreciates its customers.

4. KitKat Promotional Backpack

Dubai Duty Free

Encouraging customers to live their break, KitKat offered a promotional backpack as a gift-with-purchase for every KitKat worth AED 100.

From a marketing perspective, this promo backpack is a win-win for KitKat.

After all, KitKat is all about taking a break and enjoying a moment of indulgence. And what better way to do that than by packing a KitKat bar and some other snacks into your KitKat backpack and heading out for a day of adventure?

5. Duty Zero Custom Mug

Hong Kong Duty Free

Brand anniversaries are a great opportunity to celebrate the success of a business and show appreciation to its customers.

That’s why Duty Zero‘s decision to offer free custom mugs to its Duty Free customers is a smart and thoughtful way to mark the occasion.

By offering a free gift that is both functional and personalized, Duty Zero is not only showing its customers that it values their patronage but also ensuring that its brand stays top of mind.

6. Promotional Handbag

Singapore Duty Free

For every purchase of aged whiskey, customers will receive a free promotional handbag. This is the perfect accessory to complement their style and showcase their love for the finer things in life.

The promotional handbag is not just any ordinary bag. It’s stylish, chic, and the perfect size to carry all your essentials.

Imagine walking around the airport with your new handbag, feeling confident and stylish. You’ll be the envy of all your fellow travellers.

7. KitKat Branded Towel

Singapore Duty Free

Kitkat’s branded towel is the perfect addition to any beach or pool day. Not only is it stylish and eye-catching, but it also serves as a great way to promote the brand.

The towel’s design features the iconic KitKat logo and colour scheme, making it instantly recognizable to fans of the brand.

As a gift with purchase (GWP), this branded towel is an excellent way to incentivize customers to buy more Kitkat products.

It’s a practical item that can be used time and time again, reminding customers of their positive experience with the brand each time they use it.

8. Erdinger Branded Beer Glass

Istanbul Duty Free

If you’re a beer lover, you can certainly understand the appeal of a beautifully crafted beer glass, especially one that is branded with the name of one of your favourite breweries.

And that’s exactly what Erdinger offered as a gift-with-purchase – a stunning beer glass that is sure to make any pint of their delicious brew taste even better.

It’s certainly a great way to incentivize customers to purchase more beer – who wouldn’t want to add to their collection of branded glassware?

9. Olivos Custom Soap Pouch

Istanbul Duty Free

Olivos is known for its luxurious bath and body products, and this gift set idea is no exception.

With the added bonus of being a gift with purchase, customers can enjoy the benefits of luxurious skincare while also receiving a thoughtful and useful gift.

In this gift set, the brand offers a custom soap pouch as a GWP, along with its luxurious liquid soap products.

The custom soap pouch is not only beautiful, but it’s also practical. It’s made of high-quality materials that will last for years to come.

10. Nido Promotional Pouch Bag

Dubai Duty Free

Nido, a popular brand of powdered milk, once offered a custom pouch bag as part of its gift-with-purchase marketing in Duty Free.

This offer is attractive to moms because it adds value to their purchases. Not only do they get the powdered milk that they need for their children, but they also get a high-quality pouch bag that they can use for their daily activities.

Nido’s GWP offer is an excellent example of how a brand can use a simple gift to create a positive impact on its customers.

What Are the Marketing Lessons to Learn from these GWP Promos?

Know Your Target Audience

When it comes to running a successful GWP promotion, one of the most important factors to consider is your target audience.

After all, the whole point of offering a gift is to entice customers to make a purchase, so it’s crucial that the gift you choose is something that will appeal to them.

Consider their demographics, interests, and purchasing habits when selecting the gift and designing the campaign.

Offer Value

When it comes to giving gifts to customers, it is important to ensure that they see the value in what they are receiving.

If your promotion is more valuable than what your competitors are offering, customers will be more likely to choose your business over theirs.

A poorly chosen gift could have the opposite effect of what is intended and leave the customer feeling unappreciated or even annoyed.

Create a Sense of Urgency

To encourage customers to take action, a GWP promotion should have a limited time frame or be available while supplies last.

This creates a sense of urgency that can be a powerful motivator for customers who might otherwise be on the fence about making a purchase.

This tactic can be particularly effective for products that have a high perceived value, as customers will feel like they are getting a great deal.

Promote the Campaign

A successful GWP promotion requires effective promotion.

With so many promotional offers and deals available to consumers these days, it can be difficult to stand out from the crowd and capture their attention.

This is why it’s crucial to use different marketing materials and advertising strategies to create buzz and generate interest in your GWP promotion.

Gamified In-Store Marketing in Duty Free

On top of GWP promotions, gamified marketing is another innovative and effective way to engage customers and increase brand loyalty. Duty Free shopping is a unique retail environment where customers have time to spend and often seek entertainment and excitement. Therefore, gamification can be a perfect fit for marketing inside Duty Free stores.

Check out these examples:

Our team spotted this in-store competition by Camel in Frankfurt Duty Free. We love how the brand was able to tap into the interests of its target market and create a connection with them.

How Camel Stunned Us with Duty Free Competition & Game Merchandise

John Dewar & Sons, one of the largest whisky distillers in the world, once launched an innovative and fun game called “Chicken Bingo” in the wines and spirits section of Hong Kong Duty Free stores.

The game became a popular attraction among customers, creating an exciting and engaging atmosphere in the store.

Custom Bingo Game – How Effective in Your Marketing Strategy

Overall,

It’s always helpful to see what other brands are doing and what is resonating with customers. A gift-with-purchase campaign is a smart and effective way to drive sales and build customer loyalty, as customers feel like they are getting something extra for their purchase. When customers feel like they are getting something extra, they are more likely to feel positive about your brand and become repeat customers.

How Can We Help?

Are you looking to increase customer engagement and loyalty? Do you want to enhance your brand image and drive sales? If so, a gift with purchase marketing campaign could be the perfect solution for you. At ODM, we specialize in helping businesses like yours create effective and memorable promotions that resonate with your target audience.

From concept development to sourcing and manufacturing, we handle every aspect of the process to ensure that your campaign is a success.

So why not take the first step towards building a successful gift with purchase campaign? Contact us today to learn more about how we can help you achieve your marketing goals.

Gift With Purchase Promo FAQs

All you need to know about GWP promotions!

What is a gift with purchase promotion?

A gift with purchase promotion is a marketing strategy where customers receive a free gift with the purchase of a specific product or products.

Why do companies offer gift with purchase promotions?

Companies offer gift with purchase promotions to incentivize customers to buy their products. It's a way to reward customers for their loyalty and encourage them to make a purchase by offering an additional incentive.

What types of gifts are typically offered in gift with purchase promotions?

The type of gift offered can vary widely depending on the company and the product being sold. Some common gifts include free samples, small travel-sized products, full-sized products, or exclusive merchandise.

Can gift with purchase promotions be combined with other offers or discounts?

It depends on the specific promotion and the terms and conditions that accompany it. Some promotions may be stackable with other offers or discounts, while others may not be.

How do gift with purchase promotions benefit customers?

Gift with purchase promotions allow customers to try new products and brands without having to make a full investment. They also offer customers the opportunity to receive free gifts, which can be a fun and exciting bonus to their shopping experience.

How do gift with purchase promotions benefit brands in Duty Free stores?

GWP promotions can help increase sales and brand loyalty. They can also encourage customers to try new products, which can lead to future purchases. Additionally, gift with purchase promotions can help differentiate a brand from its competitors and make it stand out in the marketplace.