It is well known that the alcohol companies use a lot gift with purchase as a promotional offer.
The airport duty-free; kingdom of gift with purchase
Here are four examples that show how the alcohol companies promote their brand through gift with purchase.
Let’s focus on bag: four brands, four different designs.
All of them were found in a duty free area in an international airport during summer period. At this time of the year, most of the brands would try to catch the attention of the customer in order to increase their sales.
The airport is one of the valuable places to be and market: the flow of people is massive and they have a high purchasing power.
Stand out from the crowd with an original gift with purchase.
All these bags may be used for a weekend trip because they are big enough and durable. It is obvious that the brands have a masculine target in mind but this gift with purchase can also be appropriate for women –with another type of gift-.
For sure, travel bags are a must for brands because of its high perceived value, but it would also be better to differentiate and stand out from the other brands.
In the same shop, four different brands offer the same kinds of gift with purchase. There are plenty of other ways to attract customers:
- For sure, with this bottle glorifier, your brand will be more visible than ever. It is a nice element of decoration as well.
- This drink set is a one-of-a-kind. It features all the useful accessories needed to savor your favorite drink.
- Cover your bottle with a beautiful cooler coat. In addition to the beauty of this gift with purchase, it is also a good way to keep your beverage cool at anytime.
Those are just few ideas but there are so much more….