Jameson and Baileys, 2 traditional Irish drinks, are to be commended for their intelligent gift with purchase promotions currently running at duty free shops in Shanghai airport.

Both brands choose targeted promotional gifts which would appeal to frequent travellers and make a really welcome change from their competitors.  See previous blog “Overall our promo spotters found 5 spirits companies with almost the same GWP – Nylon or canvas black bag with purchase of 1-2 bottles.”

Both promotions focussed on the buy 2 bottles get free gift redemption method.

  • The Jameson travel adaptor has the highest perceived value.  Extremely useful for those travelling.
  • The Baileys neck pillow ties in with thet soft/comforting/relaxing branding of the drink.

Another suggestion for last minute travel accessories as a GWP could be the emergency phone charger.