Both brands choose targeted promotional gifts which would appeal to frequent travellers and make a really welcome change from their competitors. See previous blog “Overall our promo spotters found 5 spirits companies with almost the same GWP – Nylon or canvas black bag with purchase of 1-2 bottles.”
Both promotions focussed on the buy 2 bottles get free gift redemption method.
- The Jameson travel adaptor has the highest perceived value. Extremely useful for those travelling.
- The Baileys neck pillow ties in with thet soft/comforting/relaxing branding of the drink.
Another suggestion for last minute travel accessories as a GWP could be the emergency phone charger.