ODM staff noticed an ongoing promotional gift campaign in Moscow airport’s duty free stores on her way back to France. For a minimum of 80 euros spent in a duty free store, customers receive a free teddy bear plush toy!

Promotional Gift - Plush toy by Moscow duty free store

Though the gift in itself was not highly original, the way the promotion was advertised was eye catching. All the security panels at the entry/exit to the store were decorated with adverts for the promotion. This made the promotion impossible to miss and helped the teddy bear become a great incentive for purchase.

Incentive for purchase - plush toy advert by Moscow airport

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