Here is a promotion that should please both parents and children! It will keep young kids happy during short flights!
Smarties, the famous chocolate brand, has launched a new promotional gift campaign in duty free stores around the world. I spotted the promotion in Moscow airport, but it can also be found in Paris, London, Hong Kong and elsewhere. For each box of five packs of smarties bought, customers receive a free Disney figurine. There are three figurines in all to collect. This promotion therefore serves as a great re-purchase incentive for customers.
Maybe the only downside with this promotion is that the figurines are not branded or associable with Smarties in any way. Indeed once they have been separated from the candy package they no longer serve any advertising purpose what so ever for Smarties. Of course this does allow the figurine to be regifted and have a higher perceived value.
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