Who hasn’t calculated their own BMI at one point? Of course there are plenty of websites that offer a free BMI calculator, but Quaker Oats took things to the next level by adding a Promotional BMI Calculator to their bottles of Instant Oat milk drinks on the Chinese market, as a part of an On Pack Promo.
With every bottle of Quaker instant oats milk drink, customers get a free BMI Calculator. These little heart shaped devices have a wheel that you can turn around to the necessary measurements: your body weight and length. Don’t know these numbers? No worries, the BMI Calculator is equipped with a rolled-up measuring tape. When these numbers are combined, the BMI (Body Mass Index) number shows up in the middle. This is a very smart idea of Quaker Oats, because it promotes a healthy life style. Oatmeal is a healthy breakfast choice, and by adding a free BMI Calculator, it makes people aware of their health, and they can easily track their progress.
Why do we like these BMI Calculators as promotional items?
- Unique but Effective: To be honest, at first glance we thought this was an egg-timer. That would make sense when you’re cooking oats. It’s a very unique On Pack Promotion, but this BMI Calculator is quite useful for customers that are trying to change their lifestyle, want to eat healthier and watch their weight.
- Makes Brand More Important: When customers are browsing the aisle, looking for something healthy to drink, they might make their decision more easily if they get a free item with their drink. This BMI Calculator brings the message across that the company cares about a healthy lifestyle for their customers.
- Enhances brand visibility: Because this is such an unusual item, customers who receive this BMI Calculator might share it online on Social Media, thus enhancing the Brand Visibility. When this happens, more and more people will get to know the brand. This might lead to more sales.
At ODM we have significant experience in product design, sourcing and manufacturing. We can help you with your marketing budgets effectively. Be sure to contact us if you are interested in finding out more information about effective On Pack Promotions with the reference of code ODM-1432.