ODM has previously talked about about Quaker Oats and their On Pack Container Promos on this blog. Here we see a similar form of Gift with Purchase adopted by them though a slightly different promotional gift!
For every bottle of Oatmeal purchased, customers will get a microwavable Quaker Oat Mug for free. This promotional gift will certainly come in handy for all consumers. They could use this promotional item to heat up their oatmeal anytime they want to consume it, a very conventional item indeed.
Microwavable promotional products are more expensive and this GWP helps add value to the purchase and increase the perceived value of this promo. Together with logo printed on this item, this is perhaps the best marketing strategy implemented by Quaker.
Check out the following for more container Promos…