Quaker Oats, an American food conglomerate owned by Pepsico, is currently giving away a free storage container for every promotional pack purchased. This complimentary promotional item makes the purchase more value for money, encouraging them to purchase this instead and hence drive sales.
The promotional event at Zhuhai Jusco featured a large POS display along with the current gift with purchase promotion. The brand stood out amongst the cereal section compared to its competitors brand. To fully utilise this promotional gift Quaker Oats could print its logo on this promotional item, reminding its consumers of their brand.
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