Retailers are increasingly using long plastic strips to display new products in their stores. Usually the focus is on low cost and low weight impulse-purchase items that are clipped in place and fit into a range of vertical spaces in the stores. Similar to other POS displays, this merchandising is versatile and effective as it increases chances for sales.
A good example of using such a clip strip, would be putting a strip of Tea Tools next to the tea section of a retailer. The retailer may not have a specific area for non food items on the shelf, but this new product which appeals to all tea drinkers makes for a great impulse purchase.
Widely used in supermarkets or convenience stores, clip strips are ideal especially for in-store promotions.
- Available in different colours, not only white
- Other materials such as plastic and metal is offered
- Lengths of the clip strips can be customised
- Loads fast and easy so store owner can just set up in seconds.
- Tag at the top possible for branding
Maximising the space available and placing the clip strips near complimentary merchandise, this gives retailers a great promotional tool. This really leads to great cross marketing opportunities (another example – selling wine openers in the wine and spirits aisle).
ODM designs a whole array of POS displays from both simple to elaborate ones.