Retailers are increasingly using clip strips to display new products in their stores. Usually the focus is on low cost and low weight impulse-purchase items that are clipped in place and fit into a range of vertical spaces in the stores. Similar to other POS displays, this merchandising is versatile and effective as it increases chances for sales.
A good example of using such a clip strip, would be putting a strip of Tea Tools next to the tea section of a retailer. The retailer may not have a specific area for non food items on the shelf, but this new product which appeals to all tea drinkers makes for a great impulse purchase.
Widely used in supermarkets or convenience stores, clip strips are ideal especially for in-store promotions.
- Available in different colours, not only white
- Other materials such as plastic and metal is offered
- Lengths of the clip strips can be customised
- Loads fast and easy so store owner can just set up in seconds.
- Tag at the top possible for branding
Maximising the space available and placing the clip strips near complimentary merchandise, this gives retailers a great promotional tool. This really leads to great cross marketing opportunities (another example – selling wine openers in the wine and spirits aisle).
How can ODM help your business?
At ODM, we design a whole array of POS displays from both simple to elaborate ones.We have over 15 years of experience in the marketing industry and have worked with major clients such as Coca Cola, Sapporo, BBC, and Konami. Do feel free to contact us if you are interested in one of our products or services.
Frequently Asked Questions:
Is having a POS display expensive?
The cost of a display varies, depending on the kind of material it is made or if there are any special features to it.
How can I make my display effective?
Your POS display should be well-designed, creative, colourful and eye-catching. This is so that you will be able to capture shoppers' attention.
Where will the POS display be manufactured?
ODM has managed to build a network of over 2,000+ factories – with a huge variety of production capabilities in China, Vietnam and India, etc. Do not hesitate to contact us for more detailed information.