5 Ways to Showcase Products In-Store With Custom Retail Shelf Trays

Merchandising products is critical to your retail business and other supermarket stores. Organized shelves encourage customers to buy more as it helps them find what they want. But in order to do that, you must need custom retail shelf trays. Not just a necessity inside your store, you can take advantage of these trays to showcase your products.

 

These are retail tray ideas we’ve seen during our visit to France. They are branded with Chupa Chups, Carambar and Bonbons.

All confectionaries are organized in their designated shelf trays, allowing shoppers to find the products they are looking for quickly.

 

What are Shelf Trays?

Shelf trays are commonly seen in retail stores and supermarkets. Retail organizers help consumers to find products on the shelf easily. They can be made from materials such as plastic, cartons, corrugated carboards, and metals.

 

They effectively reinforce the brand’s presence while maintaining shelf space in-store. A well-designed shelf tray can highlight products clearly and effectively.

 

How to Use Retail Shelf Trays for Promotion Effectively?

You might think that these trays can only be utilized to keep your product in place, but the thing is, they can give your product a lot of benefits — but only if you use them well. Not just designed to organize items, trays also serve as creative retail POS displays.

1. Focus on functionalities.

Why do you need retail shelf trays? Will you use them to keep your products organized only? Or do you want them to become part of your promotion? Identifying their purpose and function will help you decide the kind of trays you need.

 

2. Consider the design.

What products are you going to display on the trays? Remember, each product has a unique feature that makes it different from the others. For instance, confectionaries in pouch packaging are different from chocolate bars. Thus, their retail shelf trays should be different from the others.

 

The same goes for other goods. When they have round shapes, their trays must be designed where the items won’t roll and be kept in their places.

 

Some of the unique examples of retail display trays are spring-loaded and gravity-loaded displays. Both have unique designs, yet they have the same functionalities — to keep items organized and accessible to customers. 

 

3. Choose the right material.

As mentioned above, retail trays can be made from various materials — plastic, cardboard, and wood, to name a few. Having said that, you have to be smart in choosing the suitable material to use. For example, wet goods are not applicable to store in cardboard or wood trays; thus, you may opt for plastic containers instead.

Similarly, cardboard is ideal for seasonal promotion or merchandise, while plastic and wood are perfect options for long-term retail marketing campaigns.

 

4. Make them accessible.

Product placement is crucial in enticing shoppers to buy. Thus, it is recommended to place them in areas accessible to consumers. Remember, eye-level is buying level. Make sure that shoppers can easily see your product display even from afar.

 

5. Ensure sufficient stock.

Consumers still prefer to shop in-store, but low on-shelf availability and a high number of out-of-stock events can impact their retail experience. Stockouts are one of the greatest nightmares for retailers. Not only do they lead to lost sales, but out-of-stocks also result in reduced customer satisfaction and lower loyalty levels.

Avoid making your customers disappointed. Always make sure that your products are always available on the retail shelf trays. Conduct inventory on a regular basis to avoid this thing to happen.

 

You might also consider checking these custom counter trays/boxes ideas we’ve featured before. 

This counter display is designed by our product designers from Mindsparkz. We chose thick cardboard and installed plastic pegs because it is cheaper and production is not too complex.

 

In order to stand out from the crowd, you must build a modern brand that will create a remarkable impression on the market. Luckily, one step to make it possible is to use cardboard countertop displays. Check out this idea!

 

Closing Thoughts

Retail shelf trays indeed play a vital role in every retailer. Not only that they keep items organized, but they are also a good way to promote products in the crowded retail market. Moreover, they are versatile, creative, cost-effective and most especially very practical. Thus, if you want to impress customers and showcase your products in-store, well-designed custom retail trays can do the job for you!

If you need a team to manufacture these marketing tools for you, we, at the ODM group is here to provide you with the service you need. Since 2003, we help local and international businesses produce their promotional materials. From confectionary displays, wooden displays, beverage stand displays to office merchandise, branded corporate gifts and gift with purchase items, we’ve got you covered!

Contact our team today to learn more about the services and products we can offer!

 

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