Flexible Decorative Method: What Is Wrap Printing?

Have you ever seen a vehicle with detailed images on it? Or a building facade decorated with brand logos yet everyone in the building can still see through the windows and the decoration? These are all possible due to the decoration method we’re featuring today: wrap printing!

What Is Wrap Printing?

Wrap printing is a decorative process of printing an image, brand name, logo or design on a special kind of vinyl that can be installed on a large surface.

It is commonly seen on company vehicles used as mobile advertisements, but the potential of wrap printing goes beyond that. It can be applied to any surface, both flat and curved.

It can also be used in indoor walls, ceilings and floors as well as on street furniture like benches and bus stops.

The Wrap Printing Process

1. File Creation

This is the designing part wherein our creative team can help you based on your marketing and branding needs.

The finished design is saved as a file so it can be printed on the vinyl sheet.

2. Printing

The saved design on the file is printed onto the vinyl sheet with special hard-wearing inks.

It can be in any form from vectors to very detailed designs with multiple colours.

3. Lamination

After printing, a protective layer is put on top of the printed wrap in order to protect the design from weather or other external factors.

4. Application

The surface to install the printed wrap must be thoroughly cleaned to avoid any bumps and peeling off of the vinyl wrap.

Then, it is ready for the application of the printed vinyl wrap.

Check out this 50th-anniversary promotion of Pokka, the biggest beverage brand in Singapore, utilising a vintage van decorated with printed wrap.

Why Use Wrap Printing For Your Business?

There are two types of wrap printing films, calendared and cast. The calendared is the more affordable choice though it’s better to use indoors.

The cast film needs longer preparation but is more durable to be used outdoors. Either way, both films are worth the cost of production they will incur.

Wrap printing is highly customisable from the design and colour it can produce to the shape and size to be printed.

This is a worthy deal for any business since they can produce extremely detailed designs faster, and depending on the material, it can also be used to advertise outdoors and on moving vehicles.

Contrary to common worry, using printed wrap on any surface does not damage the surface. It also serves as a protective layer.

For example, in van wraps, the vehicle paint will remain the same despite the long time it is covered in printed wrap.

If properly installed and given enough time for the solvents on the printed wrap to dissolve, a wrap can last for as long as 5 years.

However, the material used and if it’s applied to a surface suitable for it are also factors that will dictate the lifespan of the wrap.

The flexibility of wrap printing is based on the many surfaces it can be installed into, such as curved or flat surfaces.

To add to that, wraps can also be applied on windows without hindering the people inside the building or the vehicle from seeing through it. There are also certain wrap printing that are removable.

More decoration methods you can use for your branding:

If you’re looking for a decoration method that combines security for your consumers and your brand with a customisable appeal, you might want to check out holographic labels. Read it here:

When it comes to printing in rubber, synthetic fabric, and plastic substrates, your best option is dye sublimation. It is the use of heat to transfer an image to a material.

If your material is fabric and you’re looking to elevate your brand, literally and figuratively in your consumers’ minds, you should check out embroidery! We listed its advantages and disadvantages for you here:

From material selection to developing and finishing learn more about acid etching and the advantages of using it for your branded merchandise. See more details in the blog below:

While there are various strategies to establish your branding, the use of decoration techniques is crucial to create an attractive image that captivates consumers and stimulates their interest in your offerings.

Find more decoration methods that you can take advantage of to make your brand stand out on this page:

All you need to know about wrap printing!

Can you use wrap in other things?

Even though wraps are commonly associated with vehicles for mobile advertising, wraps can be used on any surface.

Do wraps damage paint?

Wraps do not damage the paint on the surface it is applied. On the contrary, it preserves it since once the wrap is peeled, the paint remains the same no matter how long the wrap is attached.

Why wrap instead of paint?

Depending on the surface applying a wrap on a vehicle, for example, can be done in a day or two. This can still be shortened if the wrap will only be applied to small surfaces. On the other hand, it takes at least a week for a paint job to be cured and ready to use.

Do wraps peel off?

Yes, wraps can peel off. However, this problem usually arises based on the poor installation of the wrap.

How durable are wraps?

Wraps can last for as long as five years and require less maintenance which saves people a lot of time and hard work.

Overall,

Wrap printing is a cost-effective and durable branding of promotional displays or smart use of space as an advertisement. A vital thing to know, however, when deciding to use wrap printing for your promotion is the environment in which it will be used. From there, the film can be decided as well as the timeframe for printing and the cost for production.

With all of these, ODM can work with you! We’re a promotional product development company established in 2003. Our decades of experience in the industry made us experts in the customisation of branded merchandise for marketing strategies like gift with purchase, on pack promotions, promotional giveaways and event merchandise.

We also have a creative team, Mindsparkz, who will closely work with you to ensure quality in production and consistency in meeting your business standards. Harness this creativity and commitment for your business now!

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