Van Wrap Advertising: Top 4 Things You Should Know For Branding

Due to the advent of mobile and site ads people couldn’t skip, more and more consumers form a negative perception of brands advertising that way. It disrupts their focus and entertainment. Out-of-home advertising can be a much-preferred way for people. An example of this is van wrap advertising.

People spend quite a lot of time in the streets, especially the moving population. Light to heavy traffic is also a factor of this, and out of home promo such as van wrap advertising makes effective use of this.

In addition to that, people couldn’t press skip on these van wrap advertising in the streets. It is guaranteed that people will get exposed to your brand.

They also act as a welcome distraction in between the idle time people spend out of homes such as waiting for the bus, being stuck in traffic, waiting for the stop light to cross the streets and a lot more.

In this blog, we’ll talk about a specific out-of-home promotion which is van wrap advertising. So, what is it and what you should know about it?

What Is Van Wrapping?

Van wrapping is the use of large custom vinyl stickers to decorate, brand and make the usual plain-looking van eye-catching and professional for people. A wrapped van easily increases branded awareness through its mobility and the sheer number of people that it gets exposed to on the road.

It allows brands a cost-efficient way of advertising since the custom van wrap advertising can be removed without damaging the paint of the van. Thus, the vehicle can be used again right away for another custom vinyl wrap advertisement or other functions.

Know more about vinyl stickers and the many benefits your brands can receive from utilising them in the blog below:

Top 4 Things You Must Know About Van Wrapping

Like most processes, there are important details about van wrap advertising you need to know and consider before employing it for your next marketing campaign. We listed them below.

1. The Coverage

This is about the space of the van you wanted to wrap for your advertisement. It can be one side only, simply the top of the car or the whole van itself. Your company van is really the limit. Deciding this beforehand makes your design and the materials you want to use, easier to create and choose.

2. The Design

Van wrap advertising is highly customisable. The shiny and glossy property of vinyl adds an appeal to any design you want for your marketing campaign. You’re given as much freedom as you want for the custom wrap for your mobile advertisement.

Our creative team, Mindsparkz, can help you visualise and finalise your van wrap advertising design that fits your marketing and branding needs.

3. The Material

Since the whole van can be wrapped in vinyl, there are also kinds of vinyl you can use for every part. For example, perforated vinyl is perfect to use in the window parts of the van. People outside can clearly see the wrap advertising without completely blocking the view of the people riding the van.

There’s also a magnetic type of vinyl which is removable, allowing you to alternate using the van as branded and as plain.

4. The Maintenance

One of the questions you must ask before or after your van has been wrapped is how long the van wrap lasts and if there are things you must do after to take care of your van. 

Vinyl is highly durable. A protective layer can also be applied so the van wrap is weather-resistant. Hence, van wrap advertising is expected to last for a maximum of 5 years.

Van Wrap Advertising Case Study: Pokka 50th Anniversary

Our team spotted this van wrap advertising by Pokka which we couldn’t help but check out. The promotion is for the 50th anniversary of the brand that first started producing lemon juice for ladies in Japan.

Nowadays, it’s the biggest beverage brand in Singapore and supplies Southeast Asia with its products. So, for its 50th anniversary, the brand launched a marketing campaign through a vintage van that gives out free cans of its coffee range.

Why We Love This Pokka Van Wrap Advertising Promo?

Aligned with the brand’s celebration, they utilise a vintage van. It’s an excellent way to convey their message across their market that they’ve been in the business, providing consumers with the beverage they love, for a long time.

It also exudes elegance and to younger consumers, it’s a vehicle that raises their curiosity. Hence, becoming both nostalgic to adults and memorable to the younger generation.

As we can see, the brand opted for partial van wrap advertising. It’s a good decision which allowed them to emphasise the vintage van alongside the products they’re offering for the consumers. 

It also means the van wrap advertising cost them less compared to a full wrap, while not overshadowing the purpose of the promotion.

Get more inspiration from out-of-home promotions by other brands here:

We’ve seen a lot of nicely constructed cart POS displays in the past, only to be let down by their false wheels. Matua’s wheels, though, have a purpose beyond ornamentation. They can be moved!

Remember the sudden rise of curiosity to check out a shop that pop-up in your neighbourhood? We encountered the same with Pepsi’s pop-up booth! Check out the promotion here:

Fan zones can be set up in many different locations for fans to gather and celebrate their team. Check out this fan zone by MasterCard in lieu of the Rugby World Cup!

To Sum It All Up,

A van wrap advertising is a cost-effective out-of-home promotion. People couldn’t help but get exposed to your brand while your company van goes to its designated destinations. It also adds a professional look which allowed people to immediately recognise your brand. 

To get your own van wrap ads, ODM can assist you! We’re a promotional product development company. ODM is established in 2003 and since then became an expert in the customisation of promotional merchandise and branded displays. Contact us today!

We can also assist you in the manufacturing of your branded merchandise and corporate giveaways, the designing of your point of sale and branded FSDU as well as providing packaging solutions and sustainable marketing options.

For more of the services we offer, we listed them below:

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