On 28th April, we celebrate Superhero Day! Superheroes have been an integral part of our childhood.
As kids, we would pretend to have laser beams or telekinetic powers. We even pretend to fly by wearing a cape and imitating Superman or Batman.
This is why branded licensed merchandise always appeals to us. They represent the happy childhood that we had and the imaginative play that we used to do as kids. Here at ODM, we have covered lots of brands that had previous success in marketing superhero branded products. One of them is the popular Batman VS Superman movie premiere merchandise. Check them out!
Superheroes, be it in comics or in movies are popular worldwide. Companies like Fortress have taken note of this, and are offering a wide range of movie merchandise items from the ever-popular DC Comics characters – Batman and Superman.
There were branded umbrellas, custom tote bags, promotional T-shirts, custom printed mugs and thermos, caps, and torches.
These are handy promotional product giveaways that customers would love to wear and use. Moreover, they tap into fans’ and consumers’ “bragging rights.” We love to have the latest collection or the latest edition of our favorite superhero movie memorabilia. This is the psychology behind every successful brands, especially movie franchises.
Why this movie merchandise idea is effective?
The main idea of this promo campaign is to spend more in order to get cooler and more valuable gifts. You can choose any item!
Spend HKD$500-HKD$3000 and get a stainless steel flask, band, or torch as a gift with purchase.
- These products are good for hiking, camping, and outdoor activity lovers. With these items, a customer can be strong and active just like their favorite superheroes. Fortress can boost sales with these gifts as they are more affordable and they can attract more customers by offering cool movie merchandise items.
Spend HKD$3001-HKD$6000 and get a branded mug, cap, or official poster as free gift.
- Be more competitive. Here when we talking about more expensive products we can’t say that it is not to attract customers to make unplanned purchases. But in this situation, Fortress can achieve a bigger competitive advantage. And make people choose their store for making some electronic purchases.
- Gift with purchase can leave finer brand remembrance. Mugs especially are a universal promotional product that will be used by everyone every day. Your customers will use or see these products every day, that’s why they would gladly think about your company when drinking.
- Brand value. This is a good way to encourage customers for making a big purchase. When customers spend a lot of money they often expect something more than just a good quality product or fine service. Fortress solved this problem by getting them exclusive branded goods. They will use these movie promo gifts just for fun or for everyday needs. This could build up your customer’s loyalty.
Spend HKD$99 more in order to purchase a branded Bluetooth speaker!
- Increase sales. Fortress is also offering a purchase with purchase promotion. If there is a particular item that is not selling very well, you may consider using this marketing technique. The design of this Bluetooth speaker is unique, eye-catching, and can attract much attention. Bluetooth speakers are also great gifts, and will leave a positive image of your brand.
Movie merchandise is a fun and creative process to attract more attention. That’s why many fans will spend a lot of money just to have a part of the favorite movies in their lives.
If you are interested in promotional merchandise, feel free to contact the ODM Group. We have years of expertise in sourcing and manufacturing in China for clients all over the world. That’s we can help you to choose the right promotional merchandise for your business.
Other movie merchandise ideas examples:
High-end gifts from Bullet to the Head. Here’s how the Sylvester Stallone movie gain become part of the pop culture:
Years ago, we visited ComiCon, and we spotted these cool licensed merchandise being showcased to fans of licensed comics, movies, and video games goods.
Who didn’t know Star Wars? This branded activity set is a clever way to target the younger market.
Sunnings and Star Wars co-branded for this huge marketing campaign. Check it out: