“Bullet to the head” starring Sylvester Stallone brought out some fabulous promotional merchandise items. It consist of a branded gym bag, phone cover, hip flask and bottle opener keyring in the shape of a bullet. The promotional merchandise are not only stylish, but also comes in one color which is preferred by most men. These items are available to lucky winners of a simple enter-to-win competition.
Maximize a movie with promotional merchandise.
It is a common occurrence for blockbuster movie releases to come out with a whole range of licensed promotional merchandise. It is to promote and advertise the movie so that people will watch it and hopefully become fans and even purchase more movie merchandises. Films make huge amounts of money so investing in merchandise is a straight forward way of increasing awareness of a film and increasing income from the movie. Another key reason to offer movie merchandise is to please the fans. Through the use of merchandise promotional products, users will grow more interested and involved with the franchise. This will result in a higher probability that the person will want to see for future productions from the franchise, director or actors. The gift pack items also serve as a marketing purpose for other potential target customers. They also aim to create ‘hype’ and excitement about a movie or game release, constantly exposing the movie title to the public. Merchandises are also used to increase the reputation and image of the brand.
Other promotional merchandise that can give you that inspiration for your next marketing campaign: