Everyone knows Batman, he is a household DC Comics character! For the new release of the Batman: Arkham Origins game, DC Comics is giving away a stunning customized Batman product as a press kit. Read on to check it out for yourself!
What should a press kit contain?
The content of any press kits is actually quite standard and all of them have some rules to follow. Let’s take the Batman one as an example. Within this gorgeous wood box we found an exact Batarang replica (accurate size) which was displayed in the game trailer. In addition to that, a small leaflet that explained the synopsis and the game play of this franchise.
All these are done to create a hype from fans and make people anticipate the release of the game. To do so, unique items should be created to impress. It might even be nice to innovate and create an beta phase for players so that they can actually “trial” the game and give feedback to developers. In this case, DC Comics used an actual item from the movie/game and transformed it from something onscreen into a real product! A real piece of art!
Creativity is the main point of any press kit.
As we saw in this Batman press kit, the creation of unique items is the key to impressing people. Do no forget that the main goal of such a marketing campaign is still to increase awareness. Press kits are offered to get articles and blog posts from influential people within the media and marketing industries. The more these people are amazed by the product and the content of the press kit, the more they will be encouraged to write a review or cover story for this feature.
Of course, it is also very nice to propose a press kit that is numbered (limited edition). That way the product can become a limited edition collectible. A press kit is not distributed to many people -only journalists or so-. Thus, the allocated budget for these type of projects can be quite high! So what are you waiting for? Contact ODM today to kick start your very own customized press kits!