Giving away a customer incentive may be one of the best strategies to keep current customers and attract new ones. That is why for their previous campaign, Diesel gave away high quality Cross pen for every purchase of any watch worth over 60 pounds.

The promo pen comes in an elegant packaging, making it a high-end promotional gift for their target market. Useful and classy, we are sure that this item will find utility in the hands of their customers.

Diesel Customer Incentive Promotional Pen Increasing Brand Awareness

Diesel Customer Incentive Promotional Pen Increasing Brand Awareness

Why We Love Diesel’s Customer Incentive

  • Simple Yet Effective: What makes a good promotional product? High utility products are effective in promoting your brand as they keep customers engaged. They can use it for school or office. Although the pen does not bear their brand name, it is still as effective as other custom promotional gifts. Recipients will be happy to get a freebie from the brand they support. In return, shoppers might stick with the brand for a long time.
  • High Quality and Affordable: The normal price for this Cross pen is 24 pounds but customers will get the product for free if they purchase any of their watches worth more than 60 pounds. The perceived value of the item increases with the giveaway included in the display. Moreover, the gift can be seen as being worth the extra money you might not usually spend.
  • Beautiful Custom Packaging: Sleek packaging box makes the item look more high-end, thereby attracting more customers to buy the watches. Moreover pens are an important daily tool in school and in office, which means it ensures continued brand remembrance.
  • Retains Interest: A useful and high-quality incentive can help retain the interest of shoppers. Since the pen is from a popular brand, it only piqued the interest of the buyers. In addition, the use of a POS display also helped their campaign gain lots of attention.


High quality and useful, this customer incentive from Diesel is a simple way to develop brand awareness within the retail environment. It gave the brand a competitive advantage over their competitors. If you’re going to use promotional pens for your campaign, we suggest printing your brand on the shell to ensure you are getting everyday exposure.

If you need help with creating custom promotional giveaways for business, contact ODM today. We can help you source and manufacture high-quality affordable promotional products and POS display units. Our Mindsparkz team is also here to help create meaningful designs that suit your branding needs.

More Promotional Pen Ideas

Differentiate your brand with a custom plastic clip pen. Customizable pen provides flexible design options, that’s why it ideal for marketing projects.

Colorful pantone matching pensare not only attractive, but they also make fantastic trade show giveaways and gift with purchase.

We love putting a unique twist in ordinary promotional items like this pen with cap opener below. It’s unique, useful, and it stands out from the rest.