Sports Merchandise & Marketing Exhibition (SMMEX) has just finished and ODM has been tracking this event. This event was the leading events for Sports Merchandise and Marketing in the UK.
For this year’s SMMEX, The ODM Group followed the event closely and gathered information from over 100 tweets before and during the event. After analyzing this information we created the following word cloud, with the number of mentions being represented by the size of the word.
What was the conclusion of this Event Tracking?
As seen in the word cloud the big focus was on Sports, with “Merchandise” and “Marketing” being particularly focused on. Though there were interesting mentions of “ODM” and “WembleyStadium”. These word clouds are great at understanding what it is that attendees are talking about and what they find to be most interesting from this event.
Alongside this with this event tracking, we also found out who the 25 most active people on twitter were. This type of event provides a good opportunity to increase your brand awareness through the use of social media. The top 25 are listed below.
Event tracking on Twitter: SMMEX 2016 #SMMEX2016
Held inside Wembley Stadium, SMMEX gives buyers and key decision makers the chance to meet up with premier suppliers of unique products and services in a relaxed, informal environment. Seeing representatives from professional sports clubs, blue chip companies, hotel chains, license holders, media owners, retailers, schools & universities as well as venue operators.
2016 marked the 18th birthday of SMMEX International, and due to this occasion, the show was extended to a two day event. The popularity of the show has increased year on year, being open for two days allowed more to be included into this exclusive meeting of industry leaders, sports clubs and powers within the licensing world. Following on from the success of 2015’s seminar programme 2016 saw 20 key speakers over the event.
There were leaders from the world of football, retail, entertainment, licensing and tourism. They included representatives from Nottingham Forest, WWF, The FA, LIMA, Brand Jam, English Netball, Insight Licensing, The British Library, CPLG, Imperial War Museum and Golden Goose.
The ODM Group is always following new market trends by tracking events and conferences. For more of our case studies on previous conferences see the list below
- Event tracking on Twitter: World Travel Market #WTM15
- Event Tracking on Twitter: Advertising Week #AWXII
- Event Tracking on Twitter: PP Week 2015 #ppweek
- Conference Tracking on Twitter #RBHK15
- Event Tracking on Twitter: Brand Licensing Europe #BLE2015