The 7th Vinexpo Hong Kong has recently finished and ODM has been tracking this event. This event was the leading events for wine and is classed as the No. 1 wine and spirits trade show for the Asia-Pacific region. This year’s Vinexpo hosted exhibitors from famous wine producing companies from North and South America, Europe, and Asia-Pacific a like, showing how large scale this show is.
The ODM Group followed the event closely and gathered information from over 1000 tweets before and during the event. After analyzing this information we created the following word cloud, with the number of mentions being represented by the size of the word.
What was the conclusion of this Event Tracking?
As seen in the word cloud the big focus was on Sports, with “Merchandise” and “Marketing” being particularly focused on. Though there were interesting mentions of “VinexpoHK”,“VINEXPO” and “wine. These word clouds are great at understanding what it is that attendees are talking about and what they find to be most interesting from this event.
Alongside this with this event tracking, we also found out who the 25 most active people on twitter were. This type of event provides a good opportunity to increase your brand awareness through the use of social media. The top 25 are listed below.
Drinks Promotion Ideas from #VinexpoHK
The ODM Group has tons of experience in Drinks Promotions. We are always visiting Trade Fairs to see what current items are existing in the Market, as well seeing where we can pitch the perfect items to be included in the next Trade Fair.
Adding Promotion Products to your Brand or Stand are the perfect addition to increasing Brand Awareness and Recognition. The items above are just a few of our favourite items that would be great for Wine Promotions. Rewarding Customers with Gift with Purchases, On Pack Promotions or Custom Packaging, In store Displays and POS Displays are the perfect addition to any Brand.
Event Tracking on Twitter: Vinexpo Hong Kong 2016#VinexpoHK
Held at the Hong Kong Convention & Exhibition Centre (HKCEC), Vinexpo is open exclusively to wine and spirits professionals in the Asia-Pacific region and to all associates. Giving importers, wholesalers, restaurateurs and food & beverage managers alike the chance to find products to meet customer’s needs and learn more about international decision makers, winemakers and merchants!
2016 marked the 7th Vinexpo Hong Kong since 1981, and this hosted a whopping 16,700 attendees from all over the world. Spread over 3 days, this year’s show wine tasting sessions from some of the world’s best vineyards and many seminars ranging from wine online marketing to setting up your own vineyard!
The ODM Group is always following new market trends by tracking events and conferences. For more of our case studies on previous conferences see the list below