Sustainable Marketing Efforts: What Is Global Recycled Standard?

It has become normal for consumers to see products with the words “eco-friendly,” “made from recyclable material,” and “sustainable.” However, how much of it is true? How could a product be declared eco-friendly? Who makes the declaration? These are all questions the Global Recycled Standard (GRS) can answer.

What Is Global Recycled Standard?

First, a standard is the best way to do something, built after experts in the field have reached a consensus. They are used to ensure safety and quality in work, providing alignment of definitions across industries involved.

Developed by the Control Union Certification in 2008 and later acquired by Textile Exchange in 2011, the Global Recycled Standard (GRS) is a voluntary product standard for tracking and verifying the contents of recycled materials in a product.

What Are the Scopes of Global Recycled Standard?

Product

GRS-certified products need to be made with 20% recycled materials to ensure the continuous circulation of materials in the economy. Its main goal is to increase the recycled materials used in products and custom merchandise.

Environmental

A Global Recycled Standard certification also ensures proper management of water usage, energy use, emissions into the air and waste management.

Chemical

GRS also covers the exclusion of toxic chemicals in materials and products for the safety of the consumers, the workers and the environment.

Social

It also assures a working environment that is free of bondage, discrimination and abuse with proper compensation and working hours.

What Are The Benefits Of GRS For Your Brand?

1. Brand Protection

As a company, it’s important for you to ensure everything you said is backed up with concrete proof. A GRS is a document that provides you with this assurance which could help to safeguard your reputation and protect you against litigation.

2. Credibility

A GRS certification boosts your credibility to your partners and consumers. This is a tool that could strengthen your brand loyalty which significantly increases sales and brand growth. After all, people like to work with and associate with brands that are true to their every word.

3. Efficiency

Since the GRS is one of the known standards worldwide, when trying to find a product or a service, a GRS certificate saves both businesses and brands the time to check and verify the details under the scope of the certificate.

Furthermore, it also instantly informs the consumers about the product they’re buying and the purchase with purchase they’re making, helping them make decisions based on it.

4. Purchase Assurance

This benefit is both for your brand and your market. Since people are becoming more aware of the effects of the environment by consuming certain materials in products, they’re becoming more conscious of the things they buy and use.

Hence, a GRS gives them the security that they’re getting the product and its production they paid for and the same goes for the companies.

For more documents and certifications you might want to get information about, check the blogs below:

What is a BSCI Audit for Promotional Products?

Ever wondered about the people behind the branded merchandise sitting in your consumers’ houses? This is where a BSCI […]

Assessing Corporate Sustainability: What is EcoVadis Certification?

Everyone is talking about sustainability. It is the new buzzword that has been getting more attention in recent years, […]

GMP 101: The Importance of FDA Testing in Mass Production

There are many different parts of the manufacturing process that go into creating a quality promotional product. One of […]

NNN Agreement: How To Protect Your Intellectual Property in China?

Securing your intellectual property is a great concern nowadays. If you are working with manufacturers in China, you should be […]

Shipping Promotional Products: What Are Delivery Notes?

Nowadays, the delivery service is being utilised by all sorts of people and a knocking delivery at your doorstep […]

In conclusion,

A Global Recycled Standard gives brands a way to practice socially responsible production of their promotional merchandise and products. For consumers, it ultimately helps them make informed decisions. Thus, it’s a certificate beneficial not only to the parties involved but also to the environment and the sustainability of the next generation.

What Can ODM Do?

The ODM Group is a promotional product company that specialises in the customisation of promotional merchandise and branded displays. Established in 2003, we’re experts that prioritise quality in work with our in-house creative team, Mindsparkz and partner merchandisers.

We can assist you with a wide array of services such as designing branded merchandise for your gift with purchase in eco-friendly packaging as well as manufacturing POS displays like free-standing display units and street advertising. Contact us today!