In order to improve sales, one has to first attract customers. In marketing, there are many ways to promote one’s products, and attract customers. These promotional offers include in pack offers, on pack offers, and complimentary gift with purchases. In this case, Glenfiddich has promoted its products through the use of a promotional stand. They have done this by arranging their products on a simple yet sophisticated POS display. These free gifts that come with it were also on display. Here at The ODM Group, we feel that this is an extremely clever way of promoting any product.

Promotional Stand

Promotional Stand

Promotional Stand

Glenfiddich Promotional Bag

Promotional Stand

Glenfiddich Promotional Trolley Bag

On the promotional stand, Glenfiddich markets its whiskeys through a free gift with purchase. These gifts include a custom promotional bag, as well as a trolley bag. Here are some examples of how various drink brands, including Glenfiddich, have used such bags to promote their products.

These companies like to use bags to promote their products for good reason. These bags have an extremely practical use, and can also be used to store the liquor that has been purchased!

When using such bags, one way to help improve the promotion would be to print your logo, or customize them for your client’s future project. This will help to make your promotion stand out from your competitors, thus drawing in customers!

So, why do we like the use of a Promotional Stand?

  • Visibility: Firstly, a promotional stand would be extremely visible. This would act as an effective first point of contact to the customer, from your company. This also helps to draw attention away from any competitors, and to your company.
  • Versatility: We also like promotional stands as they are extremely versatile. A promotional stand can be used to market your product in many ways. You could market a free gift with purchase on the stand, as Glenfiddich did, or customize the stand to suit your company’s needs. In short, there are endless possibilities when it comes to promotional stands, and how you can use them.
  • Cost-effective: Promotional stands serve as an extremely cost-effective form of promotion, as they are not overly expensive. This means that your company will be able to easily meet any marketing budgets!

Therefore, there are many benefits to using a promotional stand. Use it correctly, and your company can stand to gain many benefits, including an increase in customers and sales!

Would such promotions help your company? If so, The ODM Group is the perfect place for you! Feel free to contact us at any time! We specialize in design, manufacturing, and shipping! With us, you can ensure an easy and fast process for your company!

Here are some other interesting promotional blogs for you to read!

A beautiful stand by Kit Kat!

 

Creative display by Dove!

 

Beautifully simple stand by Heineken, certainly catches the eye!