Thinking of boosting your promotional campaign? Check out this GWP cosmetics bag by Marks and Spencer.
Marks and Spencer is a major British multinational retailer headquartered in London. This successful brand came up with another promising promotional idea. As a way of thanking their loyal UK patrons, customers may receive a GWP cosmetics bag for purchases of at least £25 on any beauty products.
This GWP cosmetics bag can be found in various beauty sections of major UK department stores.
Marketers love using gift with purchase promotion because this idea is always an effective way of getting the attention of consumers. Furthermore, since the free gift is appealing, it encourages shoppers to make that most awaited purchase.
Why We Adore this GWP Cosmetics Bag Idea?
- High-quality. Marks & Spencer is known for quality products. This is pretty evident since they have become a global high-end brand. In this case, they clearly are using top-notch quality cloth for the bag and a non – toxic coating for the attractive colours. High-quality gift means the brand is reliable and dependable, thereby improving brand image.
- Design. The colour tones perfectly accentuate the distinct logo/wording on the bag. Its stylish design makes the gift more attractive to customers. Thus, customers will use the promotional bag more often, maximizing the impact of your promotions.
- Practicality. Cosmetic bags are must-have items for every makeup enthusiast. Besides being a style item, these bags are also really useful. Thus, they make a wonderful gift to customers.
Branding Opportunity. The bag is perfect for everyday use. Consequently, promoting your brand with a cosmetic bag will increase your brand’s visibility. We highly suggest printing the brand name, logo, or other brand visuals on the front part of the bag. This will contribute to greater brand exposure. You can use any printing technique as long as the print is clear and recognizable.
- Colour Options. Having 3 colour options make the promotional idea even better. Customers will have to buy more products to complete the whole set.
To make things even better, we highly suggest utilising an informative POS display and/or an in-store display. Having these will definitely make the brand stand out. They make shopping easy and effectively enhance brand visibility.
We all love practical and high-quality gift items so we are confident that this GWP cosmetic bag will help develop brand awareness and consequently increase sales potential and profitability. Furthermore, using unique promotional products improve overall customer experience. And when customers are satisfied, they come back for more.
So, if you need help with any promotional products or ideas, feel free to speak with us! Here at ODM, we have a lot of experience in delivering high-quality design work to our clients. Why not contact us today to see if we can help you with any upcoming projects.
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