Motorsport Merchandise Ideas: Top 10 F1 Marketing Frontrunners

Formula 1, the grandest form of open-wheel racing and the most-watched motorsport in the world, is regarded as the pinnacle of all motor racing. With the popularity of this auto racing event, there’s no wonder why motorsport merchandise ideas are being a hit too.

During our recent trip to France, we are able to visit a store that showcases the Monaco Grand Prix official merchandise collection. Even though the motor race has already concluded last May 23rd, 2021, we love how this promotional branded merchandise serves as memorabilia not just for the sporting event but for the location itself.

 

The Monaco Grand Prix is a mythical race that takes place at the Circuit de Monaco in Monte Carlo, a street circuit that runs through the Principality of Monaco.

This year’s racing event was the 78th time the Monaco Grand Prix was held, and the first time it took place once again since 2019 after the 2020 round was cancelled due to the COVID-19 pandemic.

 

Formula One’s Top 10 Marketing Frontrunners

1. Grand Prix T-Shirts

Promotional t-shirts are one of the most utilised branded merchandise for any industry because of their availability and convenience. These Grand Prix t-shirts are printed with the unmissable elements of the motorsport, from the open-wheel formula racing car to the event’s official logo.

 

2. Motorsport Caps

One of the essential sports clothing, promotional caps, are mainstays in popular sporting activities. Apart from protecting the wearer from the sun’s harmful rays, it also completes the player’s appearance during international levels. This shows their loyalty to their team, and fans purchase caps with identical logos to demonstrate their devotion to the racing team.

 

3. Polo Shirts

This motorsport wearable merchandise is undoubtedly captivating and perfect to wear for casual environments. Highly recognisable with Formula 1’s traditional colours and logo, these polo shirts can make any fan stand out in any gathering or event. Consequently, it boosts awareness for the event and the retailer as well.

 

4. Grand Prix Mugs

Nothing can be more enjoyable for motorsport fans than having a cup of their favourite hot beverage while watching the Grand Prix. These custom branded mugs are perfect for completing their experience and giving them a sense of exclusivity, making them feel more connected to the racing event.

 

5. F1 Gilets

Kids also play an essential role in establishing loyalty as they are the next generation of adults who will support the racing event. Therefore, producing promotional items for kids such as these gilets is brilliant to create lasting impressions among young audiences.

 

6. Magnetic Bottle Opener

These branded bottle openers are totally one of the most unique branded merchandise we have seen from this collection. Comes in the form of bottle caps and is printed with the iconic image of the Grand Prix, fans will definitely love to include this in their home bars.

Furthermore, this can also be an excellent gift idea for their loved ones who share the same interest in motorsport.

 

7. Custom Snow Globes

We usually see snow globes when businesses kick off their seasonal campaigns, but don’t you know that it can also be a fantastic promotional souvenir? Even though these custom snow globes are not explicitly designed for the Grand Prix, they can still be effective in reminding people about the most prestigious location for Formula 1.

 

8. F1 Car Magnets

Another ideal merchandise for kids, these F1 car magnets can be a great addition to their toys or the adult’s F1 merchandise collection. Custom souvenir magnets are very convenient to post and are light in weight, helping you keep your campaign costs down. Additionally, they are also durable and long-lasting, effectively boosting brand longevity.

 

9. Formula Photo Clip Holder

Small but terrible, photo clip holders are exceptional promotional desktop items that can expand awareness for any campaign or event. While serving a purpose for customers, they can efficiently promote your business by customising them according to your branding. These Formula 1 photo clip holders are just some of the great examples.

 

10. Diecast F1 Car Models

Here’s a promotional branded merchandise that can definitely catch the attention of kids and young at hearts. These diecast F1 car models are perfect collectable gifts for motorsport fans with their premium look and top-notch quality. Monaco racing car models play a huge role in representing the entire racing event and therefore comes with the highest perceived value.

 

The Bottom Line,

With the number of sports events held each year, there is no denying that people have a great fondness for sports. Certainly, Formula 1 never fails in taking people by storm and remains one of the most favourite events around the globe. Along with the kick-off of such events, offering branded sports merchandise would make the event a hit.

Customising the items with Formula 1’s official logo would absolutely help for extending awareness and visibility! How Monaco Grand Prix incorporates its logo on its motorsport merchandise is indeed commendable. It helps the event to promote itself and its location as well.

 

Rev Up Your Marketing With ODM

If you are in the sports industry and looking for a company to source your chosen promotional items, the ODM team is here for you! We’ve been in the sourcing industry for years and is a pioneer in producing sport promotional merchandise.

Our team is continuously updated on the latest branded promotional product ideas in the market. Together with our design agency, Mindsparkz, we make sure to uphold our mission of providing clients with high-quality and effective promotional products. We would love to hear from you!

 

More from Formula 1:

Each season, the racing event showcases all the drivers, teams, live-action, and F2 racers brought together in an impressive collection of premium branded merchandise. Take a look at how F1 succeeds in-store with its in-store marketing idea!

 

As the auto racing event returns after a long hiatus due to COVID19 lockdowns, Heineken gave out free luggage with logo for every purchase of 4 packs of 20 cans. The sports GWP promotion ran from August 1st to September 30th 2020, and was only available in Singapore.

 

To leverage the event’s popularity, the City Of Dreams, one of the renowned resorts in Macau, offered a promotional cap at the entrance of this well-loved event way back in 2013.

 

Back in 2012, Grand Prix has set Singapore ablaze with its cool event merchandise. Check out these fantastic motorsport merchandise ideas that we spotted!

 

In this blog, we are able to compare the entry passes from the 2010 to 2011 Grand Prix. What other promotional products can be utilised in spicing up such events?

 

Related Blogs: