International sports events are always of interest for the promotional and advertising industry. The competition does not stop at the sport challenge any more but also extends to a fierce struggle between brands for advertising & exposure.
Big players are striving to increase their visibility and reach new potential customers during these internationally broadcast events. Look for news trends and ideas. Plan your own promotional campaign do not miss any of the action from upcoming events in your favorite sport.
Please find below our select calendar for 2011!
- 19/02-02/04: The Cricket World Cup in India, Sri Lanka & Bangladesh
- 26/06-17/06: FIFA Women’s World Cup, Germany
- 27/08-04/09: World Championships in Athletics, South Korea
- 09/09-23/10: Rugby World Cup, New Zealand
- 13/10-30/10: Pan American Games in Guadalajara, Mexico (36 Sports, 43 countries)
Some other events:
- 06/02: American Football: Superbowl, Las Vegas
- 07/04-10/04: Golf Masters Tournament, Augusta National (US)
- 28/05: European Football: Champion’s league final, London
- 29/05: American Open wheel racing: Indianapolis 500
- 23/05-08/06: Tennis French Open, Paris
Sports events in Asia:
- 25/03-28/03: Rugby IRB Sevens World Series, Hong Kong
- 15/04-17/04: Formula 1 UBS Chinese Grand Prix, Shanghai
- 23/09-25/09: Formula 1 Singapore Grand Prix
Please see below some blogs suggesting ideas for promotional products during sports events. And do not miss the next blog regarding Sports licensing!
- Making noise and being seen
- Stadium Replica
- Snack Stadium-World cup promo
- Sports games boards
- Stress balls and keyrings