In our industry branding isn’t just limited to promotional gifts. Veuve Clicquot Ponsardin (VCP) is a brand of premium champagne and recently they sponsored an art exhibition in Hong Kong – it was a seriously good party. Check out the Table Football and Table Tennis games which really lightened up the atmosphere!
The length of this Table Football Game is way longer comparatively than the usual ones and is clearly branded with the VCP logo. It is also presented in VCP distinctive orange colour… Taking a closer look, one would have noticed that the team players were dressed in Signature Orange Jerseys. This long table encourages big groups of people to mingle and enjoy the party together.
Veuve Clicquot also had exhibition and guest Table Tennis available. You probably think there is no space for branding? Look at the side of the Table Tennis with ‘Veuve Clicquot’ branding. There are hostesses instead of ball girls, all dressed in fetching orange uniform and offering guests orange ping pong balls.
Don’t you think that this is a great niche marketing technique? Besides promoting for the brand, it provides a leisure platform for its consumers. Please do not hesitate to contact ODM should you wish to brainstorm for your next promotional marketing campaign.
Check out some other promotional gift ideas here:
- Deluxe Drinks Coolers – Keep your Beverages Ice Cold
- Isotherm jacket for Champagne bottle designed by Federica Matta for Pommery
- Promotional Ideas from HK Wine and Spirits Fair
- Adding Value through Packaging – Champagne GWPs
- Champagne stoppers as on-pack promos
- On pack gift idea from HK Wine Fair – champagne bottle hat