ODM has posted a great number of articles on this theme, luxury packaging. Bottle coats, holders, and using special packaging seem to be the latest marketing strategy in the drinks industry. Here is another example our staff saw at Duty Free Singapore. Palmes d’Or Champagne is currently offering a luxury carry bag packaging for every bottle purchased.

Rather than simply wrapping you bottle in a boring carton box or displaying it on the shelves, why not make it stand out from the rest using various POS displays. The drinks industry is highly competitive so brands need to distinguish themselves. One efficient way of doing  so is by using special packaging.

Sometimes a one off special packaging can be more efficient marketing tool then a generalized gift on purchase campaign.

Take a look at other forms of packaging in the drinks industry below!