Rather than simply wrap you bottle in a boring carton box or not wrap it at all, why not use a more original form of packaging? The drinks industry is highly competitive so brands need to distinguish themselves. One efficient way of doing  so is by using special packaging.

Promotional packaging by Aberlour

As we have seen in previous articles on this blog, bottle coats have become quite the latest trend. Here is an example by Aberlour, a reputed whiskey brand. It has designed good quality leather pouches for its whiskey bottles.

Promotional bottle packaging by Aberlour

These leather pouches can be found in most French supermarkets and in many duty free stores.

Please take a look at other bottle coat examples here :