Resort World Sentosa Customized Invitation Brochure..

Just last week, Resort World Sentosa invited its members to attend Hong Kong Cantopop Singer Sammi Cheng Concert. This promotional event was held to usher The Lunar New Year.

ODM has emphasized how important packaging is in order to stand out from competition, especially in the beverage industry. All businesses have different marketing strategies to create brand awareness, and RWS have definitely shown much creativity in this campaign.

As this was an event meant for its exclusive VIP members, its invitation needs to impress them greatly. Instead of the common classy envelop, they decided to use a different approach this time round…

Resort World Sentosa: Journey to the Dragon Palace Invitation..

Being the Year of the Dragon, using this theme was a smart move by them. By shaping the invitation in the shape of a dragon would catch the attention of many, together with its full colour printing was indeed attractive. The Dragon Year is also known as the luckiest and auspicious year, hence this would lift up the mood and spirits of everyone!

See below for more posts related to packaging…