ODM has emphasized how important packaging is in order to stand out from competition, especially in the beverage industry. All businesses have different marketing strategies to create brand awareness, and RWS have definitely shown much creativity in this campaign.
As this was an event meant for its exclusive VIP members, its invitation needs to impress them greatly. Instead of the common classy envelop, they decided to use a different approach this time round…
Being the Year of the Dragon, using this theme was a smart move by them. By shaping the invitation in the shape of a dragon would catch the attention of many, together with its full colour printing was indeed attractive. The Dragon Year is also known as the luckiest and auspicious year, hence this would lift up the mood and spirits of everyone!
See below for more posts related to packaging…
- Hennessy Limited Edition Sleeve Flasks Packaging
- Aberlour Leather Pouches for Bottles
- Pommery Champagne Bottle Holder Packaging
- Absolut Vodka Limited Edition Disco Packaging
- Zubrowka Fur Coat Packaging
- Eristoff Fur Coat and Leather Bottle Packaging
- Pommery Isotherm Jacket for Champagne Bottle