Moet & Chandon, one of the world’s renowned champagne producers has once again proved its leading position in the industry. Following our previous post on how it adds value to its promo via POS Display, it now incorporates utility into it’s bottle packaging. This will definitely increase perceived value of the product on sale.
Moet & Chandon POS Display: Incorporating the use of Promotional Product
This form of packaging has enabled the brand to stand out from its competitors, whilst saving shelf space at the same time. This cooler bag also comes with a handle. So it not only keeps the bottle of champagne cold but also helps customers to carry it easily. This 2 in 1 promotional item is made with combination of neoprene & plastic, similar to our 4 in 1 Coolzee!
Adopting the brand’s signature colours, this promotional product appeals to customers visually, and could trigger impulse purchase.
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See below on other packaging strategies adopted by various beverage companies!
- Aberlour Leather Pouches
- Pommery Champagne Bottle Packaging
- Theo Preiss Special Wooden Spirits Packaging
- Eristoff Vodka Bottle Coat Packaging
- Mouton Cadet Luxury Fur Coat Packaging
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Frequently Asked Questions:
How can I make my POS Display effective?
It can be of bright and appealing colours. It is great to make the logo distinct to create more brand awareness. You can also involve a theme to make it more interesting. You can also have lighting to attract shoppers.
What is an in-store display?
In-store displays are unique presentations in a store to attract shoppers to a certain product.
Is having a POS display expensive?
The cost of a display varies, depending on the kind of material it is made or if there are any special features to it.
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4 Reasons To Love This Stunning Branded Merch by Moet and Chandon