4 Reasons Promotional Bucket Hats are Amazing GWP Merch!

Running a GWP campaign is a common marketing strategy businesses use to promote their brand, products or services. However, its success depends on various factors, such as the free items to use. And speaking of GWP merchandise, how about considering a promotional bucket hat on your list?

We got this idea from Lemon & Paeroa’s (L&P) recent gift with purchase marketing, wherein the brand used a custom bucket hat as its free item.

Lemon & Paeroa, also known as L&P, is a sweet soft drink manufactured in New Zealand. The company was established in 1907.

The drinks were traditionally made by combining lemon juice with carbonated mineral water from the town of Paeroa. L&P was purchased by a number of businesses over the years and was finally owned by Coca-Cola.

What About L&P’s Refreshing Offer?

Custom GWP merch provided

For every purchase of L&P 600 ml, customers have the chance to get this custom-designed bucket hat. Promo runs from November 22, 2022, to January 16, 2023, or until stocks last. The promotional hat comes in black and is customised with the L&P logo.

Customers are lured by this free gift-with-purchase campaign as it is rare for them to get a hat for free.

Can you imagine? A single hat would cost them several bucks. Then they can have this chance to have one for free simply by purchasing two L&P drinks, which they can also enjoy. This promo is indeed a good deal for them.

Indoor and outdoor advertising

The free bucket hat promotion is advertised through the promotional poster on this end cap display. It features bright colour (which reminds us of summer!), and a catchy phrase Receive A Free L&P Bucket Hat that catches the attention of customers walking by.

The promotion is visible not just in-store but also outside the store premises. An outdoor signage/ display was set up outside the store to help promote and invite passersby to check out the GWP promo.

4 Reasons Promotional Bucket Hat Makes an Amazing GWP Merch

1. Potential branding options.

Its customizability is indeed the best feature we love about a promotional bucket hat. It gives companies the luxury of adding branding to each of these hats.

For instance, they can add their logo, taglines or graphics representing their brand. Likewise, they have a lot of printing methods to choose from, such as screening printing, embroidering, dye sublimation, or reactive printing.

2. Practical and trendy.

A bucket hat is something customers can use all year round. Whether to protect them from the heat of the sun or to match their daily outfit, a bucket hat is undoubtedly a practical and trendy GWP product to consider.

Can be customised with different colours and designs, a bucket hat is a promotional product idea that will never go out of style!

3. Affordable.

Admit it or not, businesses want a promotional product that will help them save money yet can give them a high return on investments. With that said, a custom hat is certainly one of the best options to consider.

When it comes to cost, bucket hats are very affordable to purchase, especially wholesale. And while it will vary from manufacturer to manufacturer, choosing to buy them in bulk can give companies a big discount. This can help them cut costs while also getting custom-made hats that will benefit their business in the long term.

4. Fits everyone.

A bucket hat is definitely something that suits different types of customers. From kids to adults, there are different designs available for them.

Here are different bucket hats every brand can choose from.

Classic Bucket Hat

This type of bucket hat is what most people wear.

It is characterized by its soft, round crown and wide brim.

Fashion Bucket Hat

This type of bucket hat is more about style than function.

It is often made from lighter materials such as cotton or linen and has a smaller brim.

Outdoor Bucket Hat

The outdoor bucket hat is designed for functionality and protection.

It is usually designed with a string and toggle to prevent it from losing especially during windy days.

Sport Bucket Hat

The sport bucket hat is designed for athletes or those who enjoy outdoor activities.

It is usually made from moisture-wicking polyester or nylon and has a shorter brim.

Run an effective GWP marketing with these hat/cap ideas…

Promo hats are an excellent wearable item to use in your marketing efforts. They offer a large imprint area and are low-cost, but they carry a high perceived value. Choose which design suits your business.

Promo Hats – Which Hat Are You?

It can be tricky to market to kids with all the factors you should consider. Here are different hat designs that will help you pique their interest.

Promotional Hats With Logo: 4 Quick Tips To Market To Kids

Undeniably attention-grabbing, you can gain a lot of advantages using these custom LED hats in your event marketing. Check each item here:

Custom LED Hats: Fun Merchandise Ideas for Your Event Promotion!

In Conclusion,

Fashionable, customisable, and affordable, a promotional bucket indeed makes amazing GWP merchandise for businesses to consider. Not just for summer or rainy season, it makes a perfect item to have all year round!

Do you want to add this item to your next gift with a purchase promotion, just like what L&P did? We are sure you can implement the same successful campaign!

And if you’re in search of a design and manufacturing company to assist with all your marketing needs, we at ODM and our designers from Mindsparkz are here to help you out! If you want to design and produce a custom bucket hat design as well, feel free to contact our team to get a quote.

Our team also help manufacture a wide array of promotional products, such as sport promotional merchandise, seasonal promotional products, branded corporate giveaways, on-pack premiums, promotional displays and a whole lot more!

Get in touch with us today or visit our website to learn more about our services and products!