Rose liqueur was enjoyed by the elites of the Austrian empire and Kingdom of Prussia, only to be revived by British entrepreneur, Lawrence Huggler and launched across the UK a few years ago. In order to stand out on the drinks scene, it’s key to offer great promotional products. Lanique participated at the Imbibe Live 2017, drinks exhibition, where we had noticed these appealing POS items, including a branded garden umbrella and deckchairs.
This display set the scene for a nice summer garden party, relaxing on the deckchair with a Lanique cocktail in hand. Moreover, the design is very effective with drink splashes surrounding the Lanique bottle, helping to draw the eyes in.
What’s great about the branded garden umbrella and deckchairs?
- Design: Indeed, they make the drinks promo look very vibrant, which ties in well with their summer theme and adapts to Lanique’s aim to be the life of every party. Moreover, with clear branding on the customized deck chairs and umbrella, this will make your brand more memorable and raise brand awareness.
- Practical: These products are functional items that people can sit on and use. Although POS displays are popular marketing tools these day, Lanique’s strategy gives consumers a nice experience.
- High quality: The wooden and metal frames used to build the promo items seem very sturdy and long lasting. Also, the logos and images have gone through full-color printing, based on how sharp they look. Particularly when you are offering a high-end product, you want to make sure that this also reflects in your promotional items.
The takeaway point from this promotion is that a concept will work anywhere if you set the mood first. Whether you place these items in an expo or a supermarket, the customers will perceive them similarly. Just be certain that all the right elements, branded garden umbrella and deckchairs, in this case are present.
Do you have a thematic outdoor advertising idea for your brand? Talk to ODM Group and we’ll help you bring it to reality.
See more similar drinks promos here:
- New Marketing Idea for Drinks Industry: Original Wine Packaging
- Drinks Promotion – Custom Bottle Koozies
- Drinks Promo Product – Foldable Bottle Carrier