Karlsberg, a big German brewery launched another promotion. In every crown cap is a letter, customers have to build the expression: “Hansi G. Burtstag”. When you have collected the letters, the company will reward you with a promo gift, a garden gnome.

Karlsberg Urpils Gnome Promotion

Garden gnomes are good promo gifts. They remind the customer where he should buy his beer. So they are incentive products as well. Furthermore the branded garden gnomes are also seen by other people. This is another advantage of this marketing campaign. . Additionally this promo item diversifies the customer base, as it entices fans of gnomes.

For more beer promo items; check out our beer promotions

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Just a few words for our German readers:

Die Karlsberg Brauerei  bietet eine neue Aktion an. Man muss lediglich genügend Kronkorken sammeln, um mit den darin enthaltenen Buchstaben das Wort” Hansi G. Burtstag” bilden zu können. Als Belohnung erhält man hierfür ein einen Gartenzwerg. Schnell sammeln ist angesagt, denn die Auflage ist streng limitiert!