Imbibe Live is one of the annual events ODM Group trys to visit regularly and we travel from Hong Kong to London for the pleasure. It is a great opportunity to view the latest innovative merchandise ideas and gain more knowledge for our drinks IQ and business acumen.
Imbibe Live takes place in London, where this interactive exhibition is dedicated to presenting global companies in the drinks industry. Moreover, visitors included drinks fans, as well as different businesses. They come to discover new products and concepts. Most of all, their goal is to grasp marketing ideas for their business aims.
Here we have sought out a few of our favorite drinks promo items from the show.
First, Chilean liquor company presented drink coasters, which features a smart marketing message, to promote their new Wine Beer beverage.
London Pride beer from Fullers presented their drinks on large branded bar runners.
Lastly, Kona Brewing Company made custom drink coasters featuring the different beers they promoted.
In fact, during this event, we clearly noticed that the brands which gave out promotional products, gathered the largest audience. Undoubtedly, promotional products help draw in more people and makes the visitor, customer or client want to know more about the brand.
What are the pros of promotional merchandise for drinks brands:
- Boost visibility: Especially in this type of event (tradeshows, exhibitions, international fairs etc.), companies need to catch audiences attention by offering appealing promotional products. They will be better positioned to come try and know more about your brand.
- Enhance brand recognition: For sure, promotional products have a crucial impact on consumers, as these products feature the brand visual identity. Besides, they will make the brand special by standing out from other companies.
- Business introduction: Promotional products can work as your business card. What’s more, it is a way to get new people introduced to your company and spread your brand to a larger audience.
Therefore, promotional merchandise is a timeless tool to boost your sales. It is an outstanding strategy to boost visibility, especially in professional events.
Also, check out some additional ideas:
- Customisable Bottle Openers for Drinks Promotion
- Summer Promo Idea – Mini Drinking Toss Game
- Promotional Baseball Cap with Bottle Opener
- Credit Card Bottle Opener – Idea for Promotion
We have also tracked more than 2000 tweets about the event, which shows the big public interest in such meet ups. Such events are perfect to network with companies and interested people in the same and in different industries.
Many people and companies from different countries and industries have been a part of the event and been spreading the word about the event. Congratulations to the Top Tweeters:
The organizers @imbibeuk have published the most tweets about the event and to gain the public attention through social media. Also many more people have been spreading the word about the event, congratulations to @grantchito , @enotriacoe and @merlinsmule for following with the most tweets just behind the organizers.
We will be visiting this and similar Events all around the world in the future to stay on top of the trend in different industries and know every need clients might have in such industries.
We visited in 2016, 2017 & 2019. Should we exhibit next year?