Coca-cola diversified its beverages with new product line for the Chinese market. The new drink, Georgia coffee has re-entered the market to battle it’s long time competitor, Pepsi Co. A giant cup with Georgia’s brand name was spotted in one of China’s largest retail chains, Carrefour. You will hardly miss the POP display as it was strategically placed . The unique appearance and creatively stacked products of this giant coffee cup display has made it even more noticeable .
Custom giant cup display
What are the advantages of using a large custom display?
By using a custom POP display, your products will appear more professional and appealing in the eyes of consumers. Retailers with huge buying power such as Walmart and Jusco, prefer displays that makes their stores looking organized and clean. Having a customized POP display will allow retailers to use it in promoting your product . The exposure of your product will reach a larger customer base, thus, allowing you to capitalized more on revenue.
Another advantage of custom POP display is the large surface area. As seen from the picture above, Georgia’s brand name is highly visible on the giant cup display. The large surface area will improve brand visibility and spreading brand awareness. This is an effective tool for visual branding and advertising. Visuals such as above will make your brand recognizable. Customers will recall your brand and product easily when considering a purchase. In addition, you can gain a loyal and stable customer base with a professionally designed stand. The custom POP display reflects your company’s identity and brand.
Why should companies use custom displays like these?
Custom displays, like the name suggests, allows for companies to customise displays in order to suit the company’s branding needs. Hence, this gives companies a chance to gain a competitive edge. In order to stand out amongst competitors, it is important to have an eye catching display that catches the eyes of your customers. This can be done through the use of creative graphics, striking colours and evoking personal emotion via words printed on the displays. There are many different types of displays that companies can consider.
Check out some other custom displays in these blogs too!
With so many products on display, it is difficult to differentiate them. Check out this blog where Whiskey Five uses a custom display shelf to stand out.
Increase your brand visibility through LED lights. With these striking light strips, the display would be hard to miss.
How can ODM Group help?
If you are interested in any custom displays, do not hesitate to contact us or our design team, Mindsparkz. As shared previously, we believe that the design of a custom display can play a big role in the branding of your company. If you are unsure with designing, our design team at Mindsparkz would love to assist you. You can visit our blogs for marketing and promo gifts idea in pulling customers towards your brand.
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Frequently Asked Questions (FAQ):
What is a POP display?
POP displays can be custom floor displays, signages, custom countertop displays, and virtually any marketing material that is strategically placed near the products being promoted. This is where most of your customers’ buying decisions are made. You can check out this blog to find out more about POP displays!
