Gift sets have greater impact on sales!

To survive in this competitive business industry, it is vital to keep your brand name in front of customers and prospects! Companies have to always come up with new and creative marketing and advertising tactics. Newspaper ads and radio ads are one of the many ways to advertise your company, but they are often too expensive for the long run. ODM feels that promotional products are a great way to achieve the same advertising effect.

Why should your company use promotional products?

These promotional gifts or giveaways keep your company brand name in front of your customers and prospects. Be it a pen or a mug, they are usually used on a regular basis! If your company utilizes these promotional products, it will definitely increase the chances that they will call you back. This is because gifts with imprinted logo or brand name improve brand recall. So when your customer uses them, it will immediately remind them of your company products and services! Secondly, promotional products are very cost effective. As compared to media advertising, these promotional products have an “ever staying power”. In other words, they have a long product life and their effect would certainly last longer as well!

Two is better than one: Gift sets!

Now that you know the true power of promotional products, why should you use gift sets instead of a stand alone promotional gift? Gift sets makes a good company collection. Customers can collect the individual promotional gifts to form a sequential collection. Besides that, gift sets generally result in a greater impact on your customers and prospects. Reason being patterns are easier to recognize and remember. For instance, the gift set above has a synchronize color and logo. So when customers use the notebook, pen, bag or mouse pad, the synchronize colour and logo forms a pattern that allows customers to remember. The patterns also form an immediate and significant connection to your company. And as a result, it leaves a stronger impression on your customer! Subconsciously, customers will remember you and purchase your products or services!

Customized your own gift sets

A gift set is a marvellous way to keep up with your branding needs and desire. As the items are in sets, it makes it so much easier to brand them! Here are things to take note of when you are branding your gift set! Firstly, choose a standard colour for all the individual items. It would be better to use your company colour if you have any. Colour promotes recognition. For example, when we think about the colour red it immediately reminds us of Coca-cola! Therefore, with the clever use of colours you can create a greater impact on your customers! Furthermore, the best way to enhance brand awareness is to imprint your logo on the gift sets. Thus, it would be good to include your company website and telephone number on the gift. This helps to provide convenience for customers to contact you. So what are you waiting for? Hurry up and get your gift set today!