Purchase with Purchase Idea: Custom Jewellery Box by BHG

BHG is currently having a purchase with purchase campaign in Singapore. Simply spend a minimum of S$80 in order to purchase a stylish jewellery box for S$10. BHG Rewards and BHG VISA card members only need a minimum of S$60 spent to be entitled to purchase the box at S$10. This promotion can be found at any BHG store in Singapore and is valid till 31 March 2013.

The jewellery box is pink in colour. There are many compartments inside the box for keeping various kinds of jewellery. There is also a mirror inside the box, which can be used when putting on jewellery.

BHG  is a departmental store in Singapore with 4 outlets. BHG was established in 1994 under Seiyu Ltd, a Japanese corporation. Today, it is a partner of Beijing Hualian Group.

Benefits of purchase with purchase

Firstly, purchase with purchase can be used to promote products. If there is a particular item that is not selling very well, you may consider using it as a purchase with purchase.

Customers enjoy purchase with purchase items as they perceive it to have a good deal on the item. Thus, when the item that is not selling well becomes a purchase with purchase, it would naturally gain much attention.

This helps to promote the product. Even after the free item with purchase promotion has ended, people may continue purchasing that product. This is an effective way to promote an item that is not selling very well.

Secondly, a purchase with a purchase increases sales. Although the item on offer is being sold at a discount, the overall increase in purchases of both items would lead to an overall increase in sales revenue. Sufficient research and planning must be done to ensure that purchase with purchase would lead to an increase in sales.

 

Check out more of BHG’s promotions:

In this campaign, BHG incentivised shoppers with a discounted jewel bag holder. Simply spend SGD50 and above from the Ladies, Accessories, Handbags Shoes or Sundries Department and you can purchase a Bejeweled Bag Holder at SGD2 only!

 

For every purchase above SG$ 50 (in a single receipt) from the Children’s, Toys or Stationery Departments, BHG’s customers will receive a Craft Paper Cutter for free!

 

BHG ran this Father’s Day promotion, wherein customers have to simply spend SG$ 80 or above on Menswear, Fragrances, etc to get a free Leather Cardholder!

 

We came across BHG’s creative cosmetic shelf display in one of the stores we visited in Singapore. Check out this promotion below:

 

Overall, Purchase with Purchase promotions can be an effective marketing strategy for businesses to boost sales, clear out inventory, and build customer loyalty. Additionally, customers can benefit by getting a good deal on an additional item and potentially discovering new products they may not have considered before.

 

The Role of ODM

The higher the quality of the product, the higher the sales it creates. For over a decade, we have created quality promotional products for our clients. From the customization of their business giveaways to  designing of the brand packaging, our team is here to help out.

If you are a company that is looking for a partner to produce the product you need for your PWP promotion, we, at ODM would be glad to help. We love to be your partner in achieving your business success. Feel free to contact us to learn more about the service offered.

 

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