Cooler bags are great incentives to prompt customers to make a larger purchase when it comes to beer & spirits. Tiger Beer’s recent promo campaign proved such simple effectiveness true.
For every purchase of a Tiger Fridge Pack (1×8 cans), customers stand to receive the depicted cooler bag. Adorning Tiger’s signature colors and brand logo, the minimalistic design was a huge hit among the locals in Singapore. Just look at the difference in carton numbers among the neighboring beer brands – Tiger is clearing out.
Beverages, especially beer, need ice-cold conditioning to be enjoyed thoroughly. Cooler bags are able to keep these beverages at its prime temperature for a longer period, ensuring recipients taste the best out of every can – even on the go.
Functional promotional products like this always ensure repeat usage – a constant reminder of the brand is able to keep the crave coming.
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