Cass Light, a South Korean beer brand, has a new package for their pack of 6. There’s a little twist of originality here and we are sure this will boost their sales..
Unlike usual beer packaging in other countries, Cass Light used the growing trend of Lock & Lock containers in Korea to their advantage. We blogged about the Lock & Lock pint launched by Baskins-Robbins a while back.
The use of Lock & Lock containers as packaging elevates the presentation of the 6 pack. This allows the brand to stand out from other typical beer cartons and secure shelf space. The instant gift is also a strong driver for impulse purchase…
For more shelf space promos:
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