Cotton On (an Australian Clothing Retailer) is currently running an online promotion campaign. It is calling out to online shoppers with a loud catchphrase “Free Gift with Online Purchase!” on its home page.
For any online purchase of its apparel, Cotton On is giving away a Moleskin style journal from one of its Typo brand under The Cotton On Group.
The journal makes a brilliant gift for Cotton On’s market because:
Another great way to increase online patronage besides offering incentives could be the use of online redemption of promotional items featured like what Nestle has done.
With these promotions in place, brands could better manage and shift traffic flow to its online store as well rather than concentrating only on their brick & mortar outlets.
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