Apart from 25% off the regular prices, National Geographic, is also giving away a free Fleece Jacket with every 12 month subscription to their magazine!
This promotion is deemed to be an attempt to entice target market, hence, encouraging subscriptions. Whilst this branded promotional gift maximizes brand recall of National Geographic, it also helps to create free advertising at the same time. Besides jackets, many other promotional items such as T-shirt, Lanyards, Water Bottles, etc, are great for promoting brands as well!
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Clothes as promotional products is not a bad idea! A jacket is really unexpected, very original but, to be honest, I'm not particularly fan of THIS jacket in particular. I probably prefer something like that : https://www.theodmgroup.com/2012/03/23/promotional-merchandise-hong-kong-sevens-world-series-clothing-line/