Marionnaud, a famous perfumery company, is currently offering a gift with purchase promotion. Simply purchase a 50ml FENDI spray to get a branded FENDI bag.
This Italian luxury fashion certainly hold high perceived value and will help Marionnaud encourage sales. Not forgetting the branded gift itself create free advertising for Fendi as well! Isn’t this an interesting promotion held by Marionnaud and Fendi?
What do you think of this GWP Promotion ? Feel free to read up some more blogs at the following:
Just a few words in French :
Cette opération promotionnelle est aussi intéressante pour Marionnaud que pour Fendi. En effet, cette promotion va certainement pousser les clients de Marionnaud à acheter ce vaporisateur dans un de leurs magasins, et ainsi augmenter le chiffre d’affaires des deux entreprises.
De plus, ce produit sera très certainement utilisé par la suite par la personne qui bénéficiera de la promotion et celle-ci fera donc indirectement de la communication pour Fendi.
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