Liz Claiborne at Macy’s is offering a messenger bag as its GWP (gift-with-purchase) for every $54 worth of fragrances purchased!
This messenger bag can be used to store bulky items such as files, textbooks and laptop. It is convenient for people who are on-the-go and want a weather-resistant, durable bag. Liz Claiborne may embroider its logo on the bag to increase brand awareness of the bag. On top of that, it will also boost brand recall and provide free advertising for Liz Claiborne. What do you think of this promotional item?
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Advertising incentive program in which a promotional product is given with purchase of a product or service. GWP, or Gift with Purchase, offers are used frequently in direct-response promotions as well as in mailers.
Check out our Purchase with Purchase (PWP) Special Offers if you want to stretch your marketing budget further.
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