Kraft Food is currently offering these custom pinatas in France through its biscuit brand LU. After proposing stickers and magnets is our previous post: Promotional Products France – LU Biscuits GWP, they decided to offer these Mexican “Piñatas” with every Pepito’s pack.
Custom Pinata GWP by Pépito
This amazing promo gift is filled with toys and/or candy before being broken as part of a ceremony or celebration. It is a very typical product in Mexico!
The fact of using it as a promo gift is a very original idea and it’s perfectly linked to their Mexican brand name and mascot. Plus, a Piñata is supposed to be filled, and Pepito sells a large range of candies and biscuits. ODM can easily imagine using these promotional merchandise to indirectly drive sales. We really think that pinatas could be a very cool marketing tool especially during Easter holidays due to many buying of chocolate candies and biscuits in France.
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